{"id":1447,"date":"2024-10-28T17:10:09","date_gmt":"2024-10-28T17:10:09","guid":{"rendered":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/?p=1447"},"modified":"2024-12-03T13:37:39","modified_gmt":"2024-12-03T13:37:39","slug":"almas-nazeer","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/2024\/10\/28\/almas-nazeer\/","title":{"rendered":"Almas Nazeer"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Being a &#8216;creative person with a nerdy side&#8217;, Almas has made a career out of her contradictive personality traits and became a brand strategist. She has spent 12 years as a brand strategist\/consultant, working closely with senior managers and creative teams to bridge communication gaps, while transforming vague visions\/ideas into creative output.<\/p>\n<p>She is constantly learning because consumer behaviour is always changing, and that intrigues her. She says she was once told NASA should have sent me to Mars because I am &#8216;curiosity&#8217;. She already holds a master&#8217;s degree in Communication and Media Studies, which changed her perspective on people, their motivations, their struggles, goals and influences.<\/p>\n<p>&#8216;This ability to see people objectively makes me a good strategist. I think it&#8217;s my superpower. As I grow in my career, I would like to put my superpower to some good &#8216;socially responsible&#8217; use. One other thing about me &#8230; I love watches but can never be on time!&#8217;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Top achievements<\/h3>\n<ul>\n<li>Helping several brands find their purpose, personality, voice and tone<\/li>\n<li>Her research has helped a traditional brand (SugarFree) redefine its target audience and engage with them with content relevant to the target group while staying true to the brand<\/li>\n<li>Part of the award-winning team implementing Pearson India&#8217;s re-brand<\/li>\n<\/ul>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>What attracted you to the MBA programme at Kent Business School and why?<\/h3>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>I was looking for programmes that incorporated sustainability and entrepreneurship. I was told by many career advisors, hat I should consider an MBA, especially as I had over 10 years of work experience. However, my heart was keen on learning sustainability and entrepreneurship. After some research I found the MBA at Kent &#8230; and I stopped looking for any more programmes. I was attracted to the modules, and their focus on socially responsible management. I met some MBA alumni on LinkedIn and asked them about the course &#8230; and voila! I am here.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>What are your motivations for undertaking an MBA<\/h3>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>As you climb up Maslow&#8217;s hierarchy of needs, you start to question your purpose in life. While I love being a strategist, I was battling an internal conflict, especially working for the start-ups in Bangalore (The Silicon Valley of India). It bothered me that organisations don&#8217;t often live by their brand promises, values and purposes, which would eventually make customers feel betrayed and hurt the brand in the long run. While I had all this research, I couldn&#8217;t influence business strategies and decisions, and that motivated me to take up an MBA.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>What are your future aspirations?<\/h3>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>As I started thinking about an MBA, I also wondered if I could be an entrepreneur? Or could I use my branding and MBA skills to help group social enterprises or responsible brands. I would also like to explore opportunities for creative communication and make sustainable goals more exciting to customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>What is your best advice for those wanting to progress in business?<\/h3>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>One thing that changed my mind was this question &#8216;do you learn like a child or like an adult?&#8217; There are so many people who learn like an adult and I want to go to them and say &#8216;Learn like you are learning this for the first time, and see how new ideas your brain can come up with&#8217;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote><p>&#8220;50 first ideas are rubbish. Discard them.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Being a &#8216;creative person with a nerdy side&#8217;, Almas has made a career out of her contradictive personality traits and became a brand strategist. She &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/2024\/10\/28\/almas-nazeer\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":79181,"featured_media":1448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[263916],"tags":[249102,9875],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/posts\/1447"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/users\/79181"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/comments?post=1447"}],"version-history":[{"count":8,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/posts\/1447\/revisions"}],"predecessor-version":[{"id":1450,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/posts\/1447\/revisions\/1450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/media\/1448"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/media?parent=1447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/categories?post=1447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/thekentmbacommunity\/wp-json\/wp\/v2\/tags?post=1447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}