I have accumulated over four years of experience in various marketing roles, including my recent tenure as a Digital Marketing Manager. There, I led a team of four and managed extensive social media campaigns that significantly boosted brand awareness and achieved a 93% ROI. My analytical skills and creative mindset allowed me to drive a 14% increase in revenue by optimising paid acquisition strategies.
I am passionate about connecting people with products that enhance their lives. At Enabled Energy Ltd, I developed partnerships with micro-influencers, resulting in a 40% increase in customer leads, demonstrating my ability to harness the power of authentic endorsements to build brand credibility. My diverse expertise encompasses SEO, social media strategy, advertising campaigns, brand awareness, B2B marketing, and business development, making me a well-rounded candidate in branding and marketing.
My successful track record includes managing high-impact marketing campaigns at my previous organisation, leveraging tools like Google Ads, SEO, and Google Keywords to drive targeted traffic and generate high-quality leads. While my storytelling writing style has consistently produced engaging content for websites, brochures, emails, and other marketing collateral, effectively driving conversion.
Top achievements
- Shining Star Award 2023: Recognised for exceptional performance as a new employee from 2022 to 2023. Success in driving engagement, increasing brand visibility, and surpassing key performance indicators.
- Achieved ROI and Ad goal to 93% by augmenting paid acquisition strategies, increased revenue by 14%.
- Executed six research audience drives to reach brand awareness strategy goals; led to the inauguration of a new office in a new location.
What attracted you to the MBA programme at Kent Business School and why?
The MBA challenges, the accreditations such as AMBA, and because it has a diverse student body from around the world.
What are your motivations for undertaking an MBA
First, the MBA can open doors to higher-level positions and leadership roles. It often serves as a credential that signifies management and leadership potential. Secondly, because of the comprehensive training in various business disciplines, including finance, marketing, operations, and strategy, enhancing both hard and soft skills. But also for the networking opportunities and increased earning potential.
What are your future aspirations?
Seeking international career opportunities to work in diverse cultural and business environments. This could include roles in multinational corporations or global non-profits. Aiming to become a subject matter expert in a specific area, such as finance, marketing, operations, or technology. This could lead to specialised roles in areas like investment banking, digital marketing, supply chain management, or data analytics.
What is your best advice for those wanting to progress in business?
Find mentors who can provide guidance, share their experiences, and help you navigate your career path. Mentors can offer invaluable advice and support. Cultivate relationships with colleagues, mentors, industry professionals, and peers. Networking can open doors to new opportunities, provide support, and offer diverse perspectives. Lastly, read reports from consulting firms like McKinsey, Deloitte, PwC, and Bain and Company, which often provide in-depth analysis of industry trends and forecasts.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
– Steve Jobs