MBA 2022, Nigeria
Betty is an advertising and marketing professional with 10 years’ experience in the real estate and creative industries. She has a good record of enabling strong sales through well-coordinated and targeted promotions, using data-driven approaches, multi-channel marketing expertise and fostering a strong target driven team.
She pursued her first degree In Microbiology and then explored other areas of personal interest in the advertising industry as a copy writer and eventually a creative director. After this, she moved into marketing and integrated her experiences on a management level.
Achievements
- Assisting her company in setting up a new branch in plan, design, execution and running
- Increasing team sales by 50% through good data driven techniques, advert placement, new product proposals and sales initiatives
- Solving major issues of over 50 clients by offering better value through upselling, which was beneficial to both client and company
What attracted you to the MBA programme at Kent Business School and why?
The modules are more in-depth with research than other MBAs and the school is one of the top 50 universities. I want a global perspective on management.
Aspiration
I want to own and manage a global brand.
Advice
Don’t be too comfortable, there’s more room for growth.
“Your future is what you create.”