Jie Du

MBA 2020, China

“Management is doing things right; leadership is doing the right things.” – Peter F. Drucker

I have recently started my own business as a Marketing Director of an Education Agency. My background has been in college counselling for over 10 years and I have a passion for the Education industry.

I like to create marketing strategies that promote the university and help them recruit new and appropriate students. My current focus is to develop extracurricular courses.

Achievements

  • Growing a team from a single-person start-up to a sharp and established marketing establishment
  • The office I managed was rewarded the best performance office three times

What attracted you to the Kent MBA programme and why?  

I think MBA students need a global vision. The University of Kent is The European University, with great links to Europe and London. It was the obvious choice.

What were your motivations for undertaking an MBA?

For my own personal development and to build knowledge to help me grow my business.

Aspirations

I want to learn more hands-on knowledge about business.