Kent and Medway Medical School held its first Virtual Open Day on Tuesday 10 September. The event was hosted on YouTube and featured presentations from the founding Dean, Chris Holland and members of the senior academic and clinical team. The event was hosted by Louisa Britton from KMTV who also supported KMMS technically.
The live event attracted 204 participants and at its peak had 75 concurrent viewers. The audience had an average screen time of 28 minutes and questions flooded in throughout the two-hour broadcast. Overnight the recorded stream had over 80 more views with international visitors from India, Spain, Italy and Lebanon to name a few.
Mary Langford, Communications Manager says: ‘As we have a relatively short admissions window (KMMS applications close on 15 October) we wanted to try doing something online to allow prospective students to hear more about us without having the expense of travelling to Canterbury. We ran it in the early evening to allow people to get home from school or work and then tune in.’
Philip Chan, Admissions Lead says: ‘At KMMS we are committed to innovation in all areas. We felt that running a virtual open day allowed prospective students to engage with KMMS in a new way – to hear from the senior team and ask live questions from their mobile devices. We were really impressed by the quality and variety of questions we were asked and the number of people who engaged with it live – we will definitely do this again.’