Eliott Farr, a graduate of the BA (Hons) in English Language & Linguistics, has recently secured the role of Editor, Content & Strategy at FP Creative. An award-winning content agency, FP Creative produces creative content in the automotive and luxury goods sectors.
Since graduating in 2012 Eliott, who is a lifelong petrolhead, has worked for Toyota GB, as part of their award-winning social team.
Eliott’s role at FP is hugely varied, but a typical day involves researching vehicles and attending product briefings, sampling the latest tech and forming creative ideas, which are then delivered to clients before being produced. There’s a lot of writing involved as FP produce magazines and press packs, which require very specific technical information. He also attends industry conferences, car meets and motor shows to keep up-to-date with the latest industry developments.
Eliott is keen to acknowledge the part his degree has played in his success saying ‘My degree was very analytical. For instance, when focusing on grammar it wasn’t enough to say that something was wrong – you had to say why. This is directly relevant to my role where I have to identify the insight that will help a piece of creative strike a chord with audiences, teach them something they didn’t know, and add real commercial value to the clients that I work with.’
Modules such as Writing in the Media and Theories of Discourse and Culture have been especially useful as much of the writing and communicative work he does is for a global audience. Eliott commented, ‘It helps to be aware of how linguistic messages can be misinterpreted in other markets.’
We wish Eliott every success in his new role and for the future.