{"id":4523,"date":"2020-02-27T17:46:44","date_gmt":"2020-02-27T17:46:44","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/sac-news-events\/?p=4523"},"modified":"2020-02-27T17:46:44","modified_gmt":"2020-02-27T17:46:44","slug":"the-benefits-of-using-flagship-species-in-conservation-campaigns","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/2020\/02\/27\/the-benefits-of-using-flagship-species-in-conservation-campaigns\/","title":{"rendered":"The benefits of using flagship species in conservation campaigns"},"content":{"rendered":"<p>New research co-authored by the <a href=\"https:\/\/research.kent.ac.uk\/dice\/\" target=\"_blank\" rel=\"noopener noreferrer\">Durrell Institute of Conservation and Ecology (DICE)<\/a> has validated the wider conservation benefits of using flagship species as the faces of fundraising initiatives, as part of a novel process for identifying globally important conservation areas.<\/p>\n<p>Using charismatic animals\u00a0like elephants, tigers and giant pandas to\u00a0front conservation campaigns can boost far more than just consumer reach, according to a new international study co-authored by\u00a0Professor <a href=\"https:\/\/www.kent.ac.uk\/anthropology-conservation\/people\/557\/www.kent.ac.uk\/anthropology-conservation\/people\/557\/smith-bob\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Smith<\/a>, Director of DICE, alongside international partners including\u00a0<a href=\"https:\/\/www.nature.org\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Nature Conservancy<\/a>. This approach can deliver\u00a0substantial broader benefits to vulnerable ecosystems, challenging historic criticisms about a handful of iconic species receiving a disproportionate share of conservation funding.<\/p>\n<p>The study could\u00a0significantly support how flagship species are identified, prioritised and championed in future, across a host of ecologically critical yet vulnerable landscapes worldwide.<\/p>\n<p>The research team used data on nature reserves, the distribution of human impacts and the ranges of over 19,000 terrestrial and freshwater species globally to identify the most efficient network of locations that represent global biodiversity. Scientists then merged both sets of data into a custom framework that identifies\u00a0priority places for conservation that are also home to suitable flagship species to maximise fundraising efforts.<\/p>\n<p>Professor Smith said, &#8220;Since the flagship-species&#8217; approach to conservation fundraising gained traction, scientists\u00a0have\u00a0been preoccupied\u00a0with the question of\u00a0whether or not they\u00a0are the best way to\u00a0direct investments to protect\u00a0biodiversity, often becoming bogged down in arguments based on biology and ecology. Our study is the first to focus on the important conservation question: &#8216;How can we use these species to raise funds for important places and what are we compromising in our conservation objectives when we do?\u2019&#8221;<\/p>\n<p>Dr Jennifer McGowan from The Nature Conservancy who led the work added, &#8220;Practically speaking, we created a way to identify a number of locations around the world that are most important for conserving the lands and water\u00a0on which we all depend \u2013\u00a0from wildlife biodiversity to natural carbon storage \u2013 and then also identify charismatic species that could be used to direct increased fundraising into these critical landscapes.&#8221;<\/p>\n<p>The research paper, <a href=\"https:\/\/doi.org\/10.1038\/s41467-020-14554-z\" target=\"_blank\" rel=\"noopener noreferrer\">Conservation prioritization can resolve the flagship species conundrum<\/a>, is published in <em>Nature Communications<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research co-authored by the Durrell Institute of Conservation and Ecology (DICE) has validated the wider conservation benefits of using flagship species as the faces &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/sac-news-events\/2020\/02\/27\/the-benefits-of-using-flagship-species-in-conservation-campaigns\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":40284,"featured_media":4524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[159353,6599,124,70,6600],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/posts\/4523"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/users\/40284"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/comments?post=4523"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/posts\/4523\/revisions"}],"predecessor-version":[{"id":4525,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/posts\/4523\/revisions\/4525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/media\/4524"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/media?parent=4523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/categories?post=4523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/sac-news-events\/wp-json\/wp\/v2\/tags?post=4523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}