{"id":1323,"date":"2024-07-23T17:28:04","date_gmt":"2024-07-23T16:28:04","guid":{"rendered":"https:\/\/blogs.kent.ac.uk\/ris\/?p=1323"},"modified":"2025-05-19T12:48:24","modified_gmt":"2025-05-19T11:48:24","slug":"6-business-university-interaction-myths-busted","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/ris\/2024\/07\/23\/6-business-university-interaction-myths-busted\/","title":{"rendered":"6 business-university interaction myths busted"},"content":{"rendered":"

Universities play a key role in driving innovation in the UK by helping businesses access skills, expertise and to bring ideas to market. Kent\u2019s Enterprise and Commercialisation Team have seen this first hand as facilitators of Innovate UK\u2019s Knowledge Transfer Partnerships (KTPs). With a 100% success rate in securing funding via the KTP scheme, they are experts in listening to business needs and helping them achieve their innovation goals. Here, they address some of the top misconceptions businesses have about interacting with universities.<\/span> \u00a0<\/span><\/p>\n

Where do I start?<\/span>\u00a0<\/span><\/h2>\n

\u2018When it comes to research and innovation, there are a whole plethora of ways to interact and work with us. You may be seeking to consult an expert, commission a piece of research, collaborate on a grant application, access business funding, draw on student talent, or access existing technologies and training programmes. We have a team dedicated to helping businesses to identify an approach which suits their needs, so please just reach out and contact us. We are always keen to speak to businesses of all sizes to discuss how they can work with us.\u2019<\/span>\u00a0<\/span><\/p>\n

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From apprenticeships to research collaboration, there are a number of ways that businesses can work with Kent.<\/figcaption><\/figure>\n

Do universities really want to work with us?<\/span>\u00a0<\/span><\/h2>\n

\u2018Yes! We have pledged to be a leading civic university by 2025 and collaborating with businesses on research and innovation is a part of that. Business collaborations often lead to sector-relevant course content and placement opportunities which enhance the experience of our students and equip them with the skills they need for future careers. It is also becoming more important that we demonstrate the impact and real-world value of our research. To achieve this, we need to engage with businesses such as yours to understand the challenges you face.’ <\/span>\u00a0<\/span><\/p>\n