The\u00a0Workers\u2019 Educational Association\u00a0(WEA)\u00a0is the UK\u2019s largest voluntary sector provider of adult education in England and Scotland.<\/p>\n
Founded in 1903, the WEA is a charity dedicated to bringing high-quality, professional education into the heart of communities. Last year we helped 28,219 students, with the support of nearly 2,000 volunteers, 900+ tutors and over 6,000 members.<\/p>\n
We got the low down from two students who spent time gaining valuable work experience.<\/p>\n
The placement provided\u00a0Gabrielle\u00a0Lafaix, from the School of European Culture and Languages\u00a0with first-hand, professional experience in digital marketing being responsible for drafting social media posts to inspire WEA students to book on their courses, alongside researching other organisations to create a campaign to encourage people to subscribe. Furthermore, she planned and designed a 2-week social media campaign highlighting how getting involved with the WEA can benefit people\u2019s wellbeing.<\/p>\n
Gabrielle said:\u00a0\u2018<\/i>One thing in particular I liked is that most of the tasks\u00a0required\u00a0me to be creative. For the social media posts, I had to find different subjects that could appeal to people in order to make the WEA brand stand out. I also had to come up with ideas on how they could improve their strategy, comparing to some of their competitors. It was both interesting and challenging.\u2019<\/i><\/p>\n
Jonathan Gardener also undertook social media work experience with WEA. A digital marketing postgraduate from Kent Business School, Jonathan\u2019s role at WEA involved Facebook auditing, copywriting, scheduling posts and survey writing\/advice. He had this to say about his experience:<\/p>\n
\u2018<\/i>Volunteering definitely looks good \u2013 even the small amount I\u2019ve done and what I did on it has already been commented on positively for an\u00a0opportunity I\u2019ve had, so I\u2019m glad I did it and it\u2019s the first experience I\u2019ve had using skills I\u2019ve learned on my course.\u2019<\/i><\/p>\n
WEA generously provided work experience opportunities for eight EP students, more information about them can be found\u202fhere.<\/a><\/p>\n This is a repurposed version of a blog post and may differ from the original.\u202fView the original blog post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The\u00a0Workers\u2019 Educational Association\u00a0(WEA)\u00a0is the UK\u2019s largest voluntary sector provider of adult education in England and Scotland. Founded in 1903, the WEA is a charity dedicated … Read more<\/a><\/p>\n","protected":false},"author":51475,"featured_media":154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28764],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/posts\/35"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/users\/51475"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/posts\/35\/revisions\/37"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/public-engagement-case-studies\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}