New book ‘UKIP: Inside the Campaign to Redraw the Map of British Politics’ by Prof Matthew Goodwin due for release on 26 November

UKIP: Inside the Campaign to Redraw the Map of British Politics‘ is due for release on 26 November. The book, authored by Professor Matthew Goodwin (author of Political Book of the Year 2015 for ‘Revolt on the Right: Explaining Support for the Radical Right’) and Dr Cailtin Milazzo, gives the inside story of the rise of UKIP and is based on unprecedented access to the party and its key players, including Nigel Farage, Douglas Carswell, and Mark Reckless.

This account is a must-read for anyone interested in the inside story of Ukip’s quest to change British politics during one of the most unpredictable and dramatic elections in recent history. Based on unprecedented access to the party and its key players, the book pulls back the curtain on one of the most intriguing campaigns in living memory. It includes behind the scenes observations from the campaign trail and more than one hundred interviews – with leading Ukip insiders such as Nigel Farage, Douglas Carswell, and Mark Reckless, as well as major donors, strategists, and figures from across the political landscape as they grappled with Ukip’s rise.

Matthew Goodwin and Caitlin Milazzo reveal what really happened during the 2015 election campaign and in the by-elections and defections which preceded it, providing detailed accounts of the critical moments that shaped both the election itself and British politics more widely. The book also makes extensive use of British Election Study data from over five decades to answer important questions about the rise of Ukip and what it signifies. Who voted for Ukip and why? How are political loyalties in Britain changing over time? What are the deeper currents that have made Ukip’s rise possible and will continue to shape its future? And what does the party’s campaign for power reveal about the current evolution of British politics and society?

UKIP takes readers inside the campaign, telling for the first time the exciting inside story of a new party attempting to redraw the map of British politics.


“Goodwin and Milazzo tell the story of UKIPs remarkable rise and provide the analysis needed to understand why it happened. This book is essential reading for anyone who wants to understand what has proven to be a major challenge to the conventional order of British party politics.” – John Curtice, University of Strathclyde

“A neat balance between insider account and expert analysis, this is a must-read for anyone wanting to understand Ukip-the bad boy of British politics.” – Tim Bale, Queen Mary, University of London

“A remarkably readable and well-informed work. It tells in a penetrating but objective way how Nigel Farage built a party from almost nothing to…winning four million votes (but only one seat) at Westminster. Anyone seeking to understand how the familiar regularities of British politics have so recently come under challenge should read this objective and well-informed study.” – Sir David Butler 

Readership: All those interested in contemporary British politics – and what the immediate future holds for the United Kingdom

The book can be purchased from Oxford University Press. Follow @InsideCampaign for more information, news and updates.