{"id":1957,"date":"2010-11-16T08:30:30","date_gmt":"2010-11-16T07:30:30","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/music-matters\/?p=1957"},"modified":"2010-11-16T10:37:38","modified_gmt":"2010-11-16T09:37:38","slug":"understanding-the-hype-two-attitudes-to-marketing","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/","title":{"rendered":"Understanding the hype: two attitudes to marketing"},"content":{"rendered":"<p><em>Proper Discord<\/em> <a href=\"http:\/\/properdiscord.com\/2010\/06\/10\/decoding-the-pitch\/\" target=\"_blank\">presents a breakdown of key marketing terms, and what they really mean<\/a>. (Health warning: this article will have you in stitches.)<\/p>\n<p>Whilst Greg Sandow <a href=\"http:\/\/www.artsjournal.com\/sandow\/2010\/05\/the_death_of_press_releases.html\" target=\"_blank\">looks at press releases<\/a>, and how to write them.<\/p>\n<figure id=\"attachment_1960\" aria-describedby=\"caption-attachment-1960\" style=\"width: 182px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"size-full wp-image-1960 \" title=\"megaphone\" src=\"http:\/\/blogs.kent.ac.uk\/music-matters\/files\/2010\/09\/megaphone.jpg\" alt=\"\" width=\"182\" height=\"182\" srcset=\"https:\/\/blogs.kent.ac.uk\/music-matters\/files\/2010\/09\/megaphone.jpg 260w, https:\/\/blogs.kent.ac.uk\/music-matters\/files\/2010\/09\/megaphone-150x150.jpg 150w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/><figcaption id=\"caption-attachment-1960\" class=\"wp-caption-text\">Talking loud and saying...<\/figcaption><\/figure>\n<p>What have we learned ?<\/p>\n<p>Present ideas in ways that avoid clich\u00e9, keep\u00a0press releases\u00a0short and link to media examples where appropriate to give reviewers exanples of what you are <span style=\"text-decoration: line-through\">trying to flog<\/span> keen to promote, and don&#8217;t use buzz-speak &#8211; its meaning is usually diametrically opposed to what you are actually saying.<\/p>\n<ul class=\"kent-social-links\"><li><a href='http:\/\/www.facebook.com\/sharer.php?u=https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/&amp;t=Understanding the hype: two attitudes to marketing' target='_blank'><i class='ksocial-facebook' title='Share via Facebook'><\/i><\/a><\/li><li><a href='http:\/\/twitter.com\/home?status=Understanding the hype: two attitudes to marketing%20https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/' target='_blank'><i class='ksocial-twitter' title='Share via Twitter'><\/i><\/a><\/li><li><a href='https:\/\/plus.google.com\/share?url=https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/' target='_blank'><i class='ksocial-google-plus' title='Share via Google Plus'><\/i><\/a><\/li><li><a href='http:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/&amp;title=Understanding the hype: two attitudes to marketing' target='_blank'><i class='ksocial-linkedin' title='Share via Linked In'><\/i><\/a><\/li><li><a href='mailto:content=https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/&amp;title=Understanding the hype: two attitudes to marketing' target='_blank'><i class='ksocial-email' title='Share via Email'><\/i><\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Proper Discord presents a breakdown of key marketing terms, and what they really mean. (Health warning: this article will have you in stitches.) Whilst Greg Sandow looks at press releases, and how to write them. What have we learned ? Present ideas in ways that avoid clich\u00e9, keep\u00a0press releases\u00a0short and link to media examples where &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/music-matters\/2010\/11\/16\/understanding-the-hype-two-attitudes-to-marketing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Understanding the hype: two attitudes to marketing<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":620,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1310],"tags":[3],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/posts\/1957"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/users\/620"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":6,"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"predecessor-version":[{"id":2336,"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/posts\/1957\/revisions\/2336"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/music-matters\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}