Two Kent Business School graduates are being given the opportunity to accelerate their businesses with funding from Santander Universities.
Marketing graduates, Devonte Richards and Elizabeth Simpson have been awarded grants enabling them to work full-time on their start-ups.
Devonte’s business is Rich Rags a luxury brand selling durags, bonnets and pillowcases. He plans to renew his website and focus on building his social media following leading up to a business re-launch with a pop-up shop. He said:
“This intense 8-week period will allow me to build on the last 2 years of running my business and give me the resources to pull together what I have achieved so far. I am looking forward to combining the theoretical knowledge gained whilst studying at university with the experience I have gained running my business to date.”
Elizabeth, founder of SOROTTEN said:
“The plan is to grow my business to its fullest potential and give it undivided attention. After this 8 weeks, I’d like to finally get the ball rolling with tools and tips from both Santander and ASPIRE to show what SOROTTEN is capable of becoming. I would like to achieve and learn so much through this process and hit new goals.”
Both Devonte and Elizabeth have been working with a digital marketing agency, Dodgems and Floss, on perfecting the creation of customer personas and messaging for their campaigns.