{"id":280,"date":"2022-01-01T12:00:38","date_gmt":"2022-01-01T12:00:38","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kei-case-studies\/?p=280"},"modified":"2023-06-22T10:18:35","modified_gmt":"2023-06-22T09:18:35","slug":"visit-kent-a-digital-creative-student-internship","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kei-case-studies\/2022\/01\/01\/visit-kent-a-digital-creative-student-internship\/","title":{"rendered":"Visit Kent: A Digital Creative Student Internship"},"content":{"rendered":"

Destination management organisation,\u00a0Visit Kent<\/a>, worked with the\u00a0Careers and Employability team<\/a>\u00a0at the\u00a0University of Kent<\/a>\u00a0to host an EIRA Innovation Internship with final year student,\u00a0Natasha Reeves<\/a>. Natasha\u2019s internship involved marketing, social media and research activities.<\/p>\n

The EIRA team up with Natasha and Alison Hughes from Visit Kent to find out more about how this internship has benefitted both parties.<\/p>\n

The Challenge<\/h2>\n

Visit Kent, along with most of the tourism sector, faced huge challenges over Summer 2020 due to the global pandemic. Although Natasha was hired before Covid-19 swept through the UK, her role became very important to the organisation, giving extra resource to the team who needed to regularly track and update the website with changing guidelines. As Alison explained, \u201cNatasha joined us at a very busy time when our consumer messaging was rapidly changing to meet government guidelines. She led on researching and tracking our partners\u2019 Covid guidelines as they began to reopen, updating our content to reflect these changes, along with creating new \u201cWelcome Back\u201d pages on our website that listed those attractions that held the Visit England \u201cGood to Go\u201d kitemark.\u201d<\/em><\/p>\n

The Approach<\/h2>\n

Reflecting on her internship, Natasha said:<\/p>\n

\u201cI was expecting to be doing odd jobs. However,\u00a0 I was given serious tasks that enriched me massively. From researching which businesses were reopening to tracking the \u2018Good to Go\u2019 database, on top of social media marketing and feature-writing. I was never bored. There were many highlights of my summer internship, but if I had to pick a favourite it would be writing about the Legends of Kent, as it combined a bit of my degree into the feature, writing about Charles Dickens and Ian Fleming. \u201c<\/em><\/p>\n

The internship differed from what was origianlly planned as it had to be a fully virtual experience for both parties. Alison said:<\/p>\n

“Although it was a different experience for her than she had probably envisaged, as we were all working remotely over the summer, and Natasha never got to meet any of us in person, she was incredibly productive and communication remained excellent throughout. We were sorry when her 12 weeks came to end.<\/em>”<\/p>\n

Alison Hughes, Visit Kent<\/span><\/p><\/blockquote>\n

The Result<\/h2>\n

Although the virtual internship proved challenging for both parties never actually being able to physically meet each other, both agreed that there were huge benefits to working together. Natasha said:<\/p>\n

\u201cI was really interested in Visit Kent due to the creativity it offered with the content writing aspect, as well as the opportunity to learn marketing skills.\u00a0<\/em>That was my initial impression, the internship itself offered me much more than just content writing and marketing. \u00a0I would highly recommend joining in the Employability Points scheme, there wasn\u2019t a single downside to my whole experience.\u201d<\/em><\/p>\n

Alison said:<\/p>\n

\u201cWe really benefited from the EIRA scheme. Natasha Reeves worked within the marketing team at Visit Kent throughout the summer during her internship. She quickly became an integral part of the team, creating some excellent content across our range of digital channels, including feature writing, and creating social media posts.\u00a0<\/em><\/p>\n

Next Steps<\/h2>\n

Natasha has now begun her Master\u2019s degree in the History of Politics, which is jointly accredited from\u00a0 Queen Mary\u2019s University London and University College London. From Visit Kent, Alison said:<\/p>\n

“We were glad that Natasha enjoyed the internship and that she got as much out of it as we did.\u00a0 We are keen to offer similar internships in the future and would be very interested to hear if the EIRA scheme will be running again next year.<\/em>”<\/p>\n

Alison Hughes, Visit Kent<\/span><\/p><\/blockquote>\n