Coca Cola Enterprises: Creating Opportunities to Attract Graduate Talent

Coca-Cola Enterprises is the world’s third largest independent Coca-Cola bottler and the sole licensee for bottling in Great Britain, Luxemburg, Belgium, the Netherlands, Monaco, Norway, Sweden and Continental France. They got involved in the University of Kent’s Employability Points Scheme to attract student talent through work placements.

The Challenge

The talent aquisition team were keen to promote their career opportunities to future graduates to influence their future talent pool.

 The Approach

Following a presentation for the University’s Careers and Employability Service, CCE became involved in the Employability Points Scheme and sponsored two 2-week work experience placements in their business technology department in the summer of 2012.

“Coca-Cola Enterprises enjoy being part of Kent’s EP scheme and we believe we get a lot of value out of offering students opportunities with us as it enables us to raise our profile amongst a group of high calibre (potential) employees.”

Louisa Redfern, Senior Professional Talent Acquisition Agent CCE

The Result

Both students were invited to return to take part in a paid project for the Olympics, and during this time were told about the business technology graduate scheme. One of the participants, Physics PhD student David Stibbards, applied for the scheme, and thanks to the rapport he had built with the team during his two placements there, beat over 400 graduates to be named their newest team member.

The Employability Points team introduced CCE to various departments and events around campus including Kent Business School, Kent Union and the Graduate School. In the 2012-2013 academic year, Coca-Cola Enterprises offered a 4-week fully-paid internship in business technology; a 3-month fully­paid internship in HR, and a 1-week work experience placement in recruitment, which was increased to 11 weeks as CCE were so impressed with the candidate.

The Employability Points Scheme rewards students for their active engagement with co-curricular activities with experiences of work.For each co-curricular activity completed, students can claim ‘Employability Points’, which can be cashed-in for the chance to apply for exclusive internships, work placements, training and more!Contact our business and innovation gateway team to discuss how your business can access our student talent through the scheme.