{"id":9748,"date":"2020-10-09T10:13:02","date_gmt":"2020-10-09T09:13:02","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=9748"},"modified":"2024-07-31T13:06:07","modified_gmt":"2024-07-31T12:06:07","slug":"kent-graduate-pepsico-franchise-director-launches-the-msc-marketing-masterclass-series","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2020\/10\/kent-graduate-pepsico-franchise-director-launches-the-msc-marketing-masterclass-series\/","title":{"rendered":"Kent Graduate and PepsiCo Franchise Director Launches the MSc Marketing Masterclass Series"},"content":{"rendered":"<p class=\"lead\">Kent Business School graduate and PepsiCo Saudi Arabia Franchise Director Fayek Alami launches the Kent Business School MSc Marketing Alumni Masterclass Series.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/fayekalami\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fayek Alami<\/a>, Franchise Director at <a href=\"https:\/\/www.pepsico.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PepsiCo<\/a>, Saudi Arabia, and an alumnus of <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\" target=\"_blank\" rel=\"noopener noreferrer\">Kent Business School<\/a>, <a href=\"https:\/\/www.kent.ac.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">University of Kent<\/a>, gave a fascinating talk using <a href=\"https:\/\/www.microsoft.com\/en-gb\/microsoft-365\/microsoft-teams\/group-chat-software\" target=\"_blank\" rel=\"noopener noreferrer\">MS Teams<\/a> to Kent students in the first of the <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/303\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">MSc Marketing<\/a> Alumni Masterclass Series.<\/p>\n<p>The talk covered Fayek\u2019s experiences as a student at Kent, where he graduated in 2009, with an MSc in E-Business Management, <a href=\"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2020\/10\/Picture1.png\"><img loading=\"lazy\" class=\"size-medium wp-image-9752 alignright\" src=\"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2020\/10\/Picture1-300x181.png\" alt=\"\" width=\"300\" height=\"181\" srcset=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2020\/10\/Picture1-300x181.png 300w, https:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2020\/10\/Picture1.png 733w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>and how he used the knowledge acquired at Kent to progress his career. He gave the <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\/postgraduate\" target=\"_blank\" rel=\"noopener noreferrer\">MSc<\/a> students unique insights into how the programme relates to the real work experience and also his tips for success when studying and for career development.<\/p>\n<blockquote><p><em>\u201cI was so pleased when Des contacted me and asked me to give the first of the MSc Marketing Alumni Masterclasses he has organised.\u00a0 I hugely enjoyed my time at Kent and it helped me to get to where I am now.\u00a0 I am delighted to give something back to the current students and PepsiCo were very supportive of this initiative\u201d &#8211; Fayek Alami<\/em><\/p><\/blockquote>\n<p>MSc Marketing Programme Director, Dr Des Laffey, who developed and organised the Masterclass series, commented:<\/p>\n<blockquote><p><em>\u201cI have always known how strongly alumni associate with the University of Kent and the Kent Business School.\u00a0 The Masterclass series plans to showcase our alumni and provide career role models for current students.\u00a0 Fayek was a great student and a fantastic ambassador for both Kent and now his employer PepsiCo\u201d.<\/em><\/p><\/blockquote>\n<p>The MSc students found the event invaluable. The next Masterclass is scheduled for November 4 with Xiaowen Li, who graduated from the MSc Marketing programme in 2018. She will explain how the programme enabled her to obtain her dream job in London, working for <a href=\"https:\/\/modebanking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mode Business<\/a> \u2013 a new-breed digital banking app that enables users to manage their Sterling, Euro and Bitcoin from a single platform, as well as next-generation payments and marketing provider, JGOO.<\/p>\n<blockquote><p>\u201c<em>It was so useful hearing how Fayek was able to apply what he learnt at Kent Business School to the workplace.\u00a0 We were very grateful to Fayek and PepsiCo for offering us unique insights into a successful multinational enterprise<\/em>\u201d &#8211; MSc Marketing student Ionela-Gentiana Constantin<\/p><\/blockquote>\n<p style=\"text-align: center\"><strong>Learn more about <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/303\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">MSc Marketing<\/a> at <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\" target=\"_blank\" rel=\"noopener noreferrer\">Kent Business School<\/a> <\/strong><\/p>\n<p style=\"text-align: center\"><strong>To contact Dr Des Laffey, MSc Marketing Programme Director, please email <a href=\"blank\">D.J.Laffey@kent.ac.uk<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kent Business School graduate and PepsiCo Saudi Arabia Franchise Director Fayek Alami launches the Kent Business School MSc Marketing Alumni Masterclass Series. Fayek Alami, Franchise &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2020\/10\/kent-graduate-pepsico-franchise-director-launches-the-msc-marketing-masterclass-series\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":61662,"featured_media":9755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[112,9889,19112],"tags":[6598,151477,57941,181946],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/9748"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/61662"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=9748"}],"version-history":[{"count":6,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/9748\/revisions"}],"predecessor-version":[{"id":22385,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/9748\/revisions\/22385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/9755"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=9748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=9748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=9748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}