{"id":7299,"date":"2019-02-07T13:09:21","date_gmt":"2019-02-07T13:09:21","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=7299"},"modified":"2019-02-07T13:09:21","modified_gmt":"2019-02-07T13:09:21","slug":"medway-hosts-sostac-masterclass-led-by-pr-smith","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2019\/02\/medway-hosts-sostac-masterclass-led-by-pr-smith\/","title":{"rendered":"Medway hosts SOSTAC\u00ae Masterclass led by PR Smith"},"content":{"rendered":"<p class=\"lead\">Kent Business School Medway hosted a day-long SOSTAC\u00ae Masterclass, led by PR Smith, the marketer who originally developed the world-renowned marketing planning model. <\/p>\n<p>The <a href=\"https:\/\/www.sostac.org\/\">SOSTAC\u00ae<\/a> planning model, developed in the 1990\u2019s by PR Smith, was voted in The Top 3 Business Models worldwide by the Chartered Institute of Marketing (CIM) Centenary Poll. KBS <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">MSc Digital Marketing and Analytics<\/a> postgraduates took part in an insightful and lively masterclass lead by PR Smith, organised by <a href=\"https:\/\/www.kent.ac.uk\/kbs\/people\/profiles\/liu-yu-lun.html\">Dr Yu-Lun Liu<\/a>, Director of MSc Digital Marketing and Analytics and <a href=\"https:\/\/www.kent.ac.uk\/kbs\/people\/profiles\/gutierrez-anabel.html\">Dr Anabel Gutierrez Mendoza<\/a>, Senior Lecturer in Digital Marketing.<\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2019\/02\/anabel-and-paul-smith.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-7303\" src=\"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2019\/02\/anabel-and-paul-smith.jpg\" alt=\"\" width=\"750\" height=\"493\" srcset=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2019\/02\/anabel-and-paul-smith.jpg 750w, https:\/\/blogs.kent.ac.uk\/kbs-news-events\/files\/2019\/02\/anabel-and-paul-smith-300x197.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><strong>Visit the Kent Business School website to learn more about the <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">MSc Digital Marketing and Analytics,<\/a> based at our Medway campus.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kent Business School Medway hosted a day-long SOSTAC\u00ae Masterclass, led by PR Smith, the marketer who originally developed the world-renowned marketing planning model. The SOSTAC\u00ae &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2019\/02\/medway-hosts-sostac-masterclass-led-by-pr-smith\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":40913,"featured_media":7302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[124,9884],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/7299"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/40913"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=7299"}],"version-history":[{"count":3,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/7299\/revisions"}],"predecessor-version":[{"id":7304,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/7299\/revisions\/7304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/7302"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=7299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=7299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=7299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}