In the first week of April five groups of BSc Marketing students from Kent Business School pitched their solutions to a business challenge set by the Turner Contemporary around the Turner Prize. <\/p>\n
The Turner Prize<\/a> (established in 1984) aims to promote debate around developments in contemporary British art and is one of the best-known prizes for the visual arts in the world. Every alternate year, the prize leaves the Tate Modern and is presented at a venue outside London. In 2019 it will be presented at Turner Contemporary<\/a> in Margate which, since opening in 2011, has been the catalyst for significant economic and social regeneration in the town.<\/p>\n Hosting the Turner prize creates a unique opportunity for the gallery to connect with audiences that have not yet visited, in particular a younger audience in the 16-30 age bracket (including Kent-based students) and residents in the surrounding area and further afield within Kent.<\/p>\n The BSc Marketing<\/a> students from Kent Business School<\/a> were asked to look into four key issues facing Turner Contemporary:<\/p>\n The panel, which included Turner Contemporary\u2019s Head of Marketing, Moya Stirrup<\/a>, and Head of the KBS Marketing group<\/a>, Ben Lowe, was very impressed with the solutions put forward by the five student teams. Moya Stirrup said:<\/p>\n \u201cPitch It! was a fantastic experience. The students offered creative, well researched, intelligent solutions to the challenge we posed and the calibre of the presentations was brilliant. It was a great resource for our team and we will be using some of the insights offered to shape our future thinking.\u201d <\/em><\/p><\/blockquote>\n Pitch It! challenges have been taken up by Marketing and International Business students in the past for big-name companies and organisations such as Marks & Spencer<\/a>, English Heritage<\/a>, Sony UK<\/a> and Chapeldown<\/a>. They give students real-life work experience, the opportunity to hone their pitching skills and also boost their employability. Likewise participating businesses are given a taster of the School\u2019s research expertise and our student talent.<\/p>\n Professor Ben Low was very pleased with the outcome:<\/p>\n \u201cIt was a pleasure to see Turner Contemporary interacting with students at Kent Business School and recognising some of the fine work that is being done on our BSc Marketing programme. I am very glad that the student presentations led to some useful and actionable recommendations and very grateful to the students for their enthusiasm, insights and hard work. This was clearly a win-win for all concerned<\/em>.\u201d<\/p>\n Visit the KBS website for more information and details of how to apply for the BSc Marketing programme<\/a>. If your business would like to get involved with Pitch It! contact KBS External Services on 01227 824068.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"\n