{"id":3753,"date":"2015-05-19T16:25:36","date_gmt":"2015-05-19T15:25:36","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=3753"},"modified":"2015-05-21T10:05:00","modified_gmt":"2015-05-21T09:05:00","slug":"kbs-academics-study-on-fashion-models-attracts-international-press-coverage","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2015\/05\/kbs-academics-study-on-fashion-models-attracts-international-press-coverage\/","title":{"rendered":"KBS academic\u2019s study on fashion models attracts international press coverage"},"content":{"rendered":"<p>New research, led by <a href=\"https:\/\/www.kent.ac.uk\/kbs\/profiles\/staff\/bian_xuemei.html\">Dr Xuemei Bian<\/a>, Senior Lecturer in Marketing at Kent Business School on using average and zero sized models in marketing campaigns has attracted international press coverage.<\/p>\n<p>Dr Bian and her team conducted three studies that asked hundreds of women aged 18-25 which size of model they preferred in campaigns. The results of the study found that average-size models could actually sell more clothes than their size zero counterparts.<\/p>\n<p>Dr Bian and her team found that when it came to established brands, average-sized models could be used interchangeably with size zero models, with little or no impact on product or model evaluation.<\/p>\n<p>As Dr Bian shared:<\/p>\n<p><em>&#8216;Our research shows that the fashion industry has nothing to fear from using average-sized models in its marketing campaigns \u00a0and could even find that it sells more of its products by doing so.&#8217;<\/em><\/p>\n<p>This research, to\u00a0be\u00a0published in <em>European Journal of Marketing,<\/em>\u00a0has attracted international media attention. From articles published by <a href=\"http:\/\/www.huffingtonpost.com\/2015\/05\/14\/average-size-models-study-advertising_n_7275376.html\">Huffington Post<\/a> and <a href=\"http:\/\/www.marieclaire.com\/fashion\/news\/a14428\/average-size-models-study\/\">Marie Claire<\/a>, to Dr Bian\u2019s exclusive interview with <a href=\"http:\/\/www.bbc.co.uk\/programmes\/p02r6zx7#auto\">BBC Radio Kent<\/a>.<\/p>\n<p style=\"text-align: center\"><strong>For press enquiries please contact Martin Herrema in the first instance at <\/strong><a href=\"mailto:M.J.Herrema@kent.ac.uk\"><strong>M.J.Herrema@kent.ac.uk<\/strong><\/a><strong>, or for further information about the study, please contact Dr Bian at <\/strong><a href=\"mailto:X.M.Bian@kent.ac.uk\"><strong>X.M.Bian@kent.ac.uk<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research, led by Dr Xuemei Bian, Senior Lecturer in Marketing at Kent Business School on using average and zero sized models in marketing campaigns &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2015\/05\/kbs-academics-study-on-fashion-models-attracts-international-press-coverage\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":40044,"featured_media":3758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,124],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3753"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/40044"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=3753"}],"version-history":[{"count":4,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3753\/revisions"}],"predecessor-version":[{"id":3759,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3753\/revisions\/3759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/3758"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=3753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=3753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=3753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}