Jointly hosted by Kent Business School and CIM (Chartered Institute for Marketing), the Digital Marketing Forum attracted an excellent turnout on Wednesday.<\/p>\n
The event brought together leading digital minds to discuss the five biggest challenges for businesses in 2015. Presenting key topics were speakers from award-winning digital agencies, business owners, academics and b2b experts.<\/p>\n
Des Laffey<\/a>, Senior Lecturer in e-Commerce at KBS delivered the first presentation on The Digital Marketing Landscape <\/em>and commented:<\/p>\n \u201cThe event was hugely successful and brought together the latest academic thinking and industry best practice.\u201d<\/p>\n Clive Reddihough, Chair, Kent Branch of the Chartered Institute of Marketing (CIM<\/a>) also expressed that the event\u2019s success was testament to the ongoing collaboration of KBS and CIM:<\/p>\n \u201cThe Forum was a great opportunity to tap into leading-edge thinking from some of the South East\u2019s digital marketing experts. I hope that we can look forward to Digital Marketing Forum 2016.\u201d<\/p>\n Duncan Smith<\/a>, CEO iCompli, gave a powerful presentation on \u2018Big Data\u2019<\/a> and how businesses will be judged by a new set of privacy standards by 2018 with a new EU Law. This will challenge how marketers achieve consent for Personally Identifiable Information (PII) and will affect the resale of cookies, which is currently a three trillion dollar business in Europe.<\/p>\n Duncan emphasised that businesses will need to gain explicit consent for PII, but to get round this, marketers can give customers a tangible benefit for providing their personal information. This was explained as the \u2018Give-Get\u2019 equation.<\/p>\n After further\u00a0presentations from the digital experts including Amy Last<\/a>, Marketing Director at Deramores.com; Paul Stephen<\/a>, CEO Sagittarius Marketing; and Justine Robson<\/a>, Sleeping Giant Media, the event closed with a panel Q & A.<\/p>\n For more information about the Digital Marketing Forum, please contact Dr Marian Garcia at M.Garcia@kent.ac.uk<\/a> or +44(0)1227 824113.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"