{"id":3550,"date":"2014-10-21T18:47:43","date_gmt":"2014-10-21T17:47:43","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=3550"},"modified":"2018-02-22T11:59:27","modified_gmt":"2018-02-22T11:59:27","slug":"product-placement-in-hong-kong","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2014\/10\/product-placement-in-hong-kong\/","title":{"rendered":"Product Placement in Hong Kong"},"content":{"rendered":"<p><a href=\"http:\/\/www.kent.ac.uk\/kbs\/profiles\/staff\/lowe_ben.htmlhttp:\/\/\">Dr Ben Lowe<\/a> is co-investigator on a research project funded by the Hong Kong Research Council on the topic television product placement, which is a recent phenomenon in the Hong Kong media.<\/p>\n<p>The <a href=\"http:\/\/www.kent.ac.uk\/kbs\/research\/knowledge\/projects\/hong-kong-grants.html\">20 month study<\/a> is led by KBS PhD student alumna, Dr Fong-yee Chan, of Hang Seng Management College.<\/p>\n<p>The project will test the effect of humour on the persuasiveness of brands placed in television programmes how this interacts with prior notification of the product placement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Ben Lowe is co-investigator on a research project funded by the Hong Kong Research Council on the topic television product placement, which is a &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2014\/10\/product-placement-in-hong-kong\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":2414,"featured_media":6498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3550"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/2414"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=3550"}],"version-history":[{"count":2,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3550\/revisions"}],"predecessor-version":[{"id":3552,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3550\/revisions\/3552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/6498"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=3550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=3550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=3550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}