{"id":3368,"date":"2014-07-15T11:09:37","date_gmt":"2014-07-15T10:09:37","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=3368"},"modified":"2014-07-15T11:09:37","modified_gmt":"2014-07-15T10:09:37","slug":"caught-in-the-web-addictive-behaviour-in-cyberspace-and-the-role-of-goal-orientation","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2014\/07\/caught-in-the-web-addictive-behaviour-in-cyberspace-and-the-role-of-goal-orientation\/","title":{"rendered":"Caught in the Web? Addictive behaviour in cyberspace and the role of goal-orientation"},"content":{"rendered":"<p>New online 3-D virtual worlds are complex and differ significantly from each other.\u00a0 New research from a team including\u00a0<a href=\"http:\/\/www.kent.ac.uk\/kbs\/profiles\/staff\/barnes_stuart.html\">Prof. Stuart Barnes<\/a>\u00a0of Kent Business School examines whether the type of virtual world is likely to make a difference on the development of addictive behaviour.<\/p>\n<p>The study examines the effect of \u2018goal-oriented\u2019 and \u2018experience-oriented\u2019 environments on players\u2019\u00a0 addiction to the virtual worlds and how this addiction affects their intention to continue playing and making in-game purchases. A survey of World of Warcraft (goal-oriented) and Second Life (experience-oriented) virtual worlds and showed that cognitive absorption contributes to the development of addiction, which subsequently leads to increased continuance and spending intentions in goal-oriented virtual worlds, but that none of these relationships hold in the case of the experience-oriented world.<\/p>\n<p>Goal-oriented virtual worlds provide a problematic conduit for addictive behaviour and marketing manipulation and the authors believe that they would benefit from further attention by policy-makers. Experience-oriented virtual worlds do not appear to provide the same dangers and would appear to be more healthy avenues for marketing-consumer engagement.<\/p>\n<p>This research was published in the July 2014 issue of <a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0040162513001923\">Technological Forecasting and Social Change<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New online 3-D virtual worlds are complex and differ significantly from each other.\u00a0 New research from a team including\u00a0Prof. Stuart Barnes\u00a0of Kent Business School examines &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2014\/07\/caught-in-the-web-addictive-behaviour-in-cyberspace-and-the-role-of-goal-orientation\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":2414,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[124],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3368"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/2414"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=3368"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3368\/revisions"}],"predecessor-version":[{"id":3376,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/3368\/revisions\/3376"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=3368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=3368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=3368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}