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<\/a><\/p>\nFollowing the initial phase of defining acceptance criteria and aligning project scope with their clients, student teams have now taken their work further through face-to-face engagement with partner organisations. Site visits and in-person meetings have given students valuable insight into each business\u2019s operations, challenges, and strategic priorities. These interactions have strengthened relationships, sharpened project direction, and allowed students to test and refine their ideas in a professional setting.<\/p>\n
This stage of the module has been particularly important in bridging theory and practice. Engaging directly with stakeholders has not only enhanced students\u2019 understanding of real organisational contexts, but also developed their confidence in communication, problem-solving, and consultancy-style working.<\/p>\n
Now, as teams prepare to present their recommendations, the focus has shifted to delivering clear, impactful and commercially relevant solutions. Students are refining their analysis, strengthening their proposals, and ensuring their work aligns closely with the needs and expectations of their partner organisations.<\/p>\n
For students, this is a defining opportunity to demonstrate what they have learned \u2014 working collaboratively, leading projects, and delivering tangible outcomes in a professional environment. For our partner organisations, it continues to provide fresh perspectives, innovative thinking, and access to emerging talent ready to make an impact.<\/p>\n
As the module approaches its final stage, we look forward to seeing these ideas come to life in presentations that reflect both the depth of student engagement and the value of experiential learning in preparing the next generation of business leaders.<\/p>\n
The Enterprise Mobility Challenge<\/h2>\n
\u00a0<\/strong>Abi Lawrence \u2013 Project Leader.<\/strong> What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n Felix Sintim \u2013 Project Leader.<\/strong><\/p>\n BSc Finance and Investment<\/em>\u00a0<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n Charlie Newton \u2013 Project Leader.<\/strong><\/p>\n BSc Management<\/em>\u00a0<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> Hannah Gibson \u2013 Project Leader.\u00a0<\/strong><\/p>\n BSc International Business with Year in Industry<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n <\/p>\n <\/p>\n <\/p>\n Michael Adigun \u2013 Project Leader\u00a0<\/strong><\/p>\n BSc (Hons) Finance and Investment<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n The AI & Ecommerce Challenge<\/strong><\/p>\n Adam Pearce \u2013 Project Leader<\/strong><\/p>\n BSc International Business with Year in Industry<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n The Data & Performance Challenge<\/strong><\/p>\n Trevay Anderson \u2013 Project Leader, Macknade <\/strong><\/p>\n BSc (Hons) Finance and Investment<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n <\/p>\n <\/p>\n <\/p>\n Antonia Asiimwe \u2013 Project Leader.<\/strong><\/p>\n BSc Law and Management<\/em><\/p>\n What inspired you to take part in the Business Challenge module?<\/strong> What experience have you brought into your role as Project Leader?<\/strong> What has been a highlight of your time at Kent Business School?<\/strong> Where do you see your future heading?<\/strong> Tell us something you\u2019re particularly interested in academically<\/strong> <\/p>\n <\/p>\n
\nBSc Marketing (Hons) with a Year in Industry<\/em><\/p>\n
\n\u201cI\u2019ve always enjoyed working on projects that have a real-world impact, so the Business Challenge really stood out to me. The opportunity to collaborate with a team of people with different skillsets and apply what we\u2019ve learned in a completely new industry context, made it an exciting challenge and a valuable learning experience.\u201d<\/p>\n
\n\u201cDuring my placement at IBM Consulting, I worked as a Business Analyst within Marketing Transformation, supporting multi-million-dollar projects and global partnerships. I also had the chance to present innovative solutions in two hackathons, both of which my team won. That experience really developed my confidence in problem-solving and presenting ideas in a professional environment.\u201d<\/p>\n
\n\u201cAlongside my placement, I\u2019ve worked on a marketing transformation project with a local charity, which was incredibly rewarding. I was also selected as a finalist for a Marketing Communications Excellence Award, which was a proud moment.\u201d<\/p>\n
\n\u201cI\u2019m currently exploring opportunities in consulting and analytics. My degree has given me strong technical skills in areas like data analysis and digital marketing, and my placement helped me understand how to apply those skills in a global business environment.\u201d<\/p>\n
\n\u201cMy research focuses on digital intermediaries, using Amazon as a case study to explore how platforms influence both sellers and consumers. As someone who loves both digital marketing and publishing, it\u2019s been fascinating to explore how much these platforms shape modern markets.\u201d<\/p>\nThe Barrett’s of Canterbury Challenge<\/h2>\n
\n\u201cI saw this module as an opportunity for real work experience from diverse perspectives. I\u2019m always looking for ways to apply myself, challenge myself and experience something new.\u201d<\/p>\n
\n\u201cFrom my first year, I worked on business challenges like iTeams, which led to an internship where I built eleven years of company data into a financial framework. I\u2019ve also led teams in programmes like the AI Accelerator for Business, where I guided our approach, coordinated research and presented to industry judges.\u201d<\/p>\n
\n\u201cBeing team lead of the winning group in the AI for Business Accelerator programme was a big highlight. It gave me the chance to guide a team, structure a solution and see our work recognised.\u201d<\/p>\n
\n\u201cI hope to work in investment management or financial planning, but I also have strong interests in consulting and project management because of the experiences I\u2019ve had through these projects.\u201d<\/p>\n
\n\u201cI enjoy applying financial analysis to real-world business problems, especially where data can improve decision-making and strategy.\u201d<\/p>\n
\n\u201cI wanted to put a meaningful capstone on my studies and prove the skills I\u2019ve developed through real-world experience that can make an impact.\u201d<\/p>\n
\n\u201cMy degree has given me experience across analytics, finance and marketing, and I\u2019ve also built practical experience through running a TikTok Shop business.\u201d<\/p>\n
\n\u201cBuilding a TikTok Shop business that reached the top 5% of FMCG sellers in the UK was a standout moment, especially working with influencers and driving engagement and sales.\u201d<\/p>\n
\n\u201cI\u2019m looking to go into a consultancy or people-based role that combines my interests in marketing, finance and business.\u201d<\/p>\n
\n\u201cMy research focuses on regulatory compliance and supply chain risk in online marketplaces, which links closely to my interests in business and marketing.\u201d<\/p>\n<\/h2>\n
The Macknade Challenge<\/h2>\n
<\/a>The Macknade Supply Chain Challenge<\/h3>\n
\n\u201cI wanted the opportunity to work on a real business problem where I could apply both my academic knowledge and my experience from my year in industry. The consultancy-style approach and working closely with a client really stood out to me.\u201d<\/p>\n
\n\u201cDuring my placement at Collins Aerospace, I worked in the Programme Management Office on governance, reporting, risk and change management. I also led initiatives like training sessions and launching an internal platform, which developed my organisational and leadership skills.\u201d<\/p>\n
\n\u201cA key highlight was coordinating a two-day STEM outreach event during my placement, managing logistics, volunteers and delivery. It was a really rewarding experience outside of my usual role.\u201d<\/p>\n
\n\u201cI\u2019m aiming to secure a graduate role in operations or project management, ideally in London, before travelling and then starting my career.\u201d<\/p>\n
\n\u201cI\u2019m particularly interested in operations, international strategy and how organisations manage complex global supply chains.\u201d<\/p>\n<\/a>The Digital Tech Stack Challenge<\/strong><\/h3>\n
\n\u201cI enjoy applying ideas beyond the classroom and working collaboratively to create solutions with genuine value. The opportunity to work on real business problems really appealed to me.\u201d<\/p>\n
\n\u201cI\u2019ve completed internships across asset management, banking and financial services, and I\u2019ve also developed my investment thinking through a student-run hedge fund. Alongside this, I\u2019ve built leadership experience as Vice President of a society.\u201d<\/p>\n
\n\u201cCo-founding the Christian Corporate Collective has been a proud achievement, creating a space for meaningful conversations around faith and work.\u201d<\/p>\n
\n\u201cI\u2019m looking to build a career in banking or alternative asset management, focusing on roles that involve analysis, strategy and complex decision-making.\u201d<\/p>\n
\n\u201cI\u2019m interested in how financial strategy and investment decisions shape business growth and long-term value.\u201d<\/p>\n<\/a>
\n\u201cI was looking for something bigger than a typical module but not a dissertation. This stood out because it involves working with a real business on a real project that could actually be used.\u201d<\/p>\n
\n\u201cDuring my placement at L\u2019Or\u00e9al, I worked in e-commerce, supporting product launches and managing online platforms like Amazon and Boots. That experience gave me a much better understanding of how my degree applies in real-world settings.\u201d<\/p>\n
\n\u201cMy year in industry was a turning point. It made me more focused, organised and motivated in my final year.\u201d<\/p>\n
\n\u201cI\u2019m planning to move to Switzerland and start a career in marketing or business to build experience.\u201d<\/p>\n
\n\u201cI enjoy the practical side of marketing, especially digital and e-commerce, where you can see direct impact.\u201d<\/p>\n<\/a>
\n\u201cI\u2019m excited by the opportunity to make a tangible contribution to improving local businesses, while collaborating and taking an entrepreneurial approach to deliver results.\u201d<\/p>\n
\n\u201cI completed an internship at Cornerstone VC, analysing early-stage tech businesses and supporting investment decisions, which helped me apply my analytical skills in a real environment.\u201d<\/p>\n
\n\u201cBeing recognised as one of the Top 150 Future Leaders and building my own apparel brand, which scaled internationally, have both been major highlights.\u201d<\/p>\n
\n\u201cI aim to pursue a career in Real Estate Private Equity.\u201d<\/p>\n
\n\u201cI\u2019m interested in investment strategy and how businesses scale, particularly in fast-moving and entrepreneurial environments.\u201d<\/p>\n<\/a>The Port of Dover Business Challenges<\/strong><\/h2>\n
\n\u201cI appreciate that this module is hands-on and based on real companies rather than case studies. It takes me out of my comfort zone, and I\u2019m excited to see how I rise to the occasion.\u201d<\/p>\n
\n\u201cI\u2019ve developed practical skills through negotiation and mediation courses, where I\u2019ve not only learned the theory but also applied it through simulations.\u201d<\/p>\n
\n\u201cTaking part in skills-based modules where I could practise real-world scenarios has been a key highlight for me.\u201d<\/p>\n
\n\u201cI aspire to become a solicitor, although I\u2019m still exploring which area of Law I want to specialise in. I\u2019m also interested in project management and developing that further.\u201d<\/p>\n
\n\u201cI\u2019m interested in how structure, organisation and communication can improve outcomes, particularly in legal and business environments.\u201d<\/p>\n