{"id":22719,"date":"2025-03-27T09:51:12","date_gmt":"2025-03-27T09:51:12","guid":{"rendered":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=22719"},"modified":"2025-03-27T09:51:12","modified_gmt":"2025-03-27T09:51:12","slug":"reimagining-prestige-how-luxury-branding-is-transforming-the-mba-landscape","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2025\/03\/reimagining-prestige-how-luxury-branding-is-transforming-the-mba-landscape\/","title":{"rendered":"Reimagining prestige: How luxury branding is transforming the MBA landscape"},"content":{"rendered":"<p>We\u2019re proud to announce a new publication by <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\/people\/873\/doran-desmond\">Professor Desmond Doran<\/a> from the University of Kent Business School, in collaboration with <a href=\"https:\/\/www.stir.ac.uk\/about\/our-people\/senior-officers\/faculties\/professor-kevin-grant\/\">Professor Kevin Grant<\/a> (University of Stirling) and <a href=\"https:\/\/www.linkedin.com\/in\/thuy-phan-45306b25\/?originalSubdomain=vn\">Dr Thuy Chung Phan<\/a> (University of Economics, Ho Chi Minh City). Their paper, published in the <em>Asia Pacific Journal of Marketing and Logistics<\/em>, explores how Executive MBA programmes in the UK are adopting luxury branding principles to remain competitive in a global marketplace.<\/p>\n<p>Titled &#8216;Luxury branding for MBA programmes: a study of executive education in the United Kingdom&#8217;, the research introduces a strategic framework and mapping tool that helps MBA programme directors reposition their offerings within the luxury education market \u2014 without compromising educational integrity.<\/p>\n<p>Drawing on a detailed analysis of the UK\u2019s top 10 business schools, this paper provides fresh insights into how exclusivity, heritage, and personalised experience can elevate an MBA into a globally aspirational brand.<\/p>\n<p>Whether you are an academic, a marketing professional, or an institutional leader, this is a must-read for those seeking to enhance their school\u2019s market positioning.<\/p>\n<p><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/apjml-05-2024-0620\/full\/html\">Read and download the full article<\/a><\/p>\n<p><strong>AMBA and CMI accredited, <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\/mba\">Kent Business School&#8217;s MBA<\/a> is underpinned by our high-quality research and informed by the global outlook of our international community. It builds on your current experience to transform you into a responsible business leader.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re proud to announce a new publication by Professor Desmond Doran from the University of Kent Business School, in collaboration with Professor Kevin Grant (University &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2025\/03\/reimagining-prestige-how-luxury-branding-is-transforming-the-mba-landscape\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":79181,"featured_media":22720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177066,9875],"tags":[107,19097,263964,3,9875],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/22719"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/79181"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=22719"}],"version-history":[{"count":4,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/22719\/revisions"}],"predecessor-version":[{"id":22724,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/22719\/revisions\/22724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/22720"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=22719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=22719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=22719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}