{"id":14319,"date":"2021-03-31T11:41:41","date_gmt":"2021-03-31T11:41:41","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/?p=5282"},"modified":"2022-02-14T11:41:41","modified_gmt":"2022-02-14T11:41:41","slug":"meet-the-business-start-up-award-finalists","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2021\/03\/meet-the-business-start-up-award-finalists\/","title":{"rendered":"Meet the Business Start Up Award Finalists!"},"content":{"rendered":"<p class=\"lead\">Kent Business School&#8217;s Business Start Up Awards Final kicks off today at 2pm live on Zoom. The BSUJ is a co-curricular programme of interactive practical workshops open to students from any School or Faculty at the University of Kent, at any level of study from Stage 1 undergraduate to final year, postgraduate and PhD. The Journey, which is part of the University\u2019s Study Plus programme, takes students through the process of starting a business \u2013 from finding an idea, testing it, establishing finances and start-up costs, to pitching to investors.  Here, we speak to this year&#8217;s finalists, battling it out to win \u00a31,000 investment in their business idea&#8230; <\/p>\n<h3 style=\"text-align: center\"><strong>Mercy Adeniji (pictured above)<\/strong><\/h3>\n<p><span data-contrast=\"none\"><strong>Business idea:<\/strong>\u00a0<\/span> <span data-contrast=\"none\">VeGate,<\/span><span data-contrast=\"none\">\u00a0a\u00a0<\/span><span data-contrast=\"none\">vegan food delivery service<\/span><span data-contrast=\"none\">, an ethical and efficient way of getting all your vegan necessities in one place and delivered to your doorstep.<\/span><\/p>\n<p><strong>Why are you passionate about it?\u00a0<\/strong><span data-contrast=\"none\">I have been vegan for over a year and found it very difficult to source all vegan products in one place. I will be creating a platform that will increase the availability of vegan products.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>What would you do if you won pitching finals?<\/strong><\/span><span data-contrast=\"none\">\u00a0I would use the money to market my business and create enthusiasm around the launch. Although it\u00a0<\/span><span data-contrast=\"none\">isn&#8217;t<\/span><span data-contrast=\"none\">\u00a0enough money to create an app, a following of\u00a0<\/span><span data-contrast=\"none\">VeGates<\/span><span data-contrast=\"none\">\u00a0target market, is proof to investors that\u00a0<\/span><span data-contrast=\"none\">VeGate<\/span><span data-contrast=\"none\">\u00a0is something people want and for my business is as important.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Future plans:<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">In the\u00a0<\/span><span data-contrast=\"none\">future<\/span><span data-contrast=\"none\"> I hope to have an up and running app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Geraldien-Nyathi-1.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5293\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Geraldien-Nyathi-1.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>\u00a0Geraldine\u00a0Nythai<\/strong><\/h3>\n<p><strong>Business\u00a0idea: \u00a0<\/strong><span data-contrast=\"auto\">My Care Buddy, a CRM that will empower carers and care providers to collect, store and analyse client health and\u00a0<\/span><span data-contrast=\"auto\">well being<\/span><span data-contrast=\"auto\"> data in order to enable data driven decision making in care.\u00a0<\/span><\/p>\n<p><strong>Why are you passionate about it? <\/strong><span data-contrast=\"auto\">I am passionate about helping people and\u00a0<\/span><span data-contrast=\"auto\">having \u202fa<\/span><span data-contrast=\"auto\"> meaningful impact in people\u2019s lives and wellbeing.<\/span><\/p>\n<p><strong>What would you do if you won pitching finals? <\/strong><span data-contrast=\"auto\">I would use this opportunity and platform to highlight the challenges care\u00a0<\/span><span data-contrast=\"auto\">worke<\/span><span data-contrast=\"auto\">rs face.<\/span><\/p>\n<p><strong>Future steps: <\/strong>M<span data-contrast=\"auto\">ore research and development of My<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Care<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Buddy with our main objective being to hire develop<\/span><span data-contrast=\"auto\">ers to take the project from it<\/span><span data-contrast=\"auto\">s minimum viable product stage to a private beta and testing stage. We have also approached a large a <\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">ecruitment\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">gency to offer voluntary IT\u00a0<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">upport services for\u00a0<\/span><span data-contrast=\"auto\">clients.<\/span><\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Shanice-edwards750-x-493.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5294\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Shanice-edwards750-x-493.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>Shanice Edwards\u00a0<\/strong><\/h3>\n<p><strong>Business idea: <\/strong><span data-contrast=\"none\">SlayNSwim<\/span><span data-contrast=\"none\">\u00a0is a swimsuit company that aims to provide not only swimsuits\u00a0<\/span><span data-contrast=\"none\">but<\/span><span data-contrast=\"none\"> an experience and a lifestyle for all unique shapes and body sizes. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Why are you passionate about it?<\/strong> <span data-contrast=\"none\">Finding a swimsuit that\u00a0<\/span><span data-contrast=\"none\">was not only made<\/span><span data-contrast=\"none\">\u00a0for an unrealistic body type has been difficult.\u00a0<\/span><span data-contrast=\"none\">This is why\u00a0I made it my goal to source swimwear that could cater to all body types while enhancing different curves and shapes.<\/span><span data-contrast=\"none\">\u00a0<\/span><\/p>\n<p><strong>What would you do if you won pitching finals? <\/strong><span data-contrast=\"none\">I would be able to fund and start my business in the UK and push my brand to the potential I know it has<\/span><span data-contrast=\"none\">, being a successful swim<\/span><span data-contrast=\"none\">wear brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Future steps: <\/strong><span data-contrast=\"auto\">I hope to expand my swimwear line to cater to men and children.\u00a0<\/span><span data-contrast=\"auto\">SlayNSwim<\/span><span data-contrast=\"auto\"> has the potential to be a global company known for providing quality products while focusing on body positive stance.<\/span><\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/victoria-bogos-750-x-493.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5295\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/victoria-bogos-750-x-493.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>Viktoria Bogos <\/strong><\/h3>\n<p><strong>Business Idea: <\/strong>TheFlipLight<span data-contrast=\"auto\"> is a portable, wireless ring light. <\/span><span data-contrast=\"auto\">The innovative foldable compact piece is easy to carry around, but strong enough to light any object\/individual when attached to a smartphone.\u00a0<\/span><span data-contrast=\"auto\">FlipLight<\/span><span data-contrast=\"auto\"> targets in a 5-meter radius (even outdoor), using both front and rear phone cameras, making it a unique lighting equipment to the market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why are you passionate about it<\/strong>? <\/span><span data-contrast=\"auto\">As someone who works as a photographer I have personally struggled with the issue of bad lighting at certain locations. Talking with industry professionals and other social media influencers I have realised\u00a0<\/span><span data-contrast=\"auto\">a lot of<\/span><span data-contrast=\"auto\"> people have the same issue.<\/span><\/p>\n<p><strong>What would you do if you won the finals?<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\"> \u00a0<\/span><span data-contrast=\"auto\">Winning the finals would mean my idea and product is actually something investors deem worthy to produce, and believe in its success. This feedback and the prize money would help me start my journey as an entrepreneur and help me make\u00a0<\/span><span data-contrast=\"auto\">FlipLight<\/span><span data-contrast=\"auto\">\u00a0a reality.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Future steps:\u00a0<\/strong><span data-contrast=\"auto\"><strong>I<\/strong> am planning to consult investors, and submit my business plan to\u00a0<\/span><span data-contrast=\"auto\">hopefully<\/span><span data-contrast=\"auto\">\u00a0start my start-up journey. I am also hoping to get a sample prototype done by one of the potential suppliers I have contacted so I can get a realistic view of how\u00a0<\/span><span data-contrast=\"auto\">FlipLight<\/span><span data-contrast=\"auto\">\u00a0would look and perform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Jess-Lambert-750-x-493.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5296\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Jess-Lambert-750-x-493.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>Jessica Lambert<\/strong><\/h3>\n<p><strong>Business Idea:<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><strong>\u00a0<\/strong> A <\/span><span data-contrast=\"none\">fitness and wellbeing <\/span><span data-contrast=\"none\">app which<\/span><span data-contrast=\"none\"> tracks milestones, sharing their own progress, workouts and nutrition whilst getting inspiration from others, and track\/improve their own mental health through the positive community created on the app.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Why are you passionate about it?<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"> \u00a0<\/span><span data-contrast=\"none\">Growing up in a\u00a0<\/span><span data-contrast=\"none\">sporting\/fitness environment and working in the leisure industry<\/span><span data-contrast=\"none\"> I have seen first-hand what I and other people believe is missing from the fitness industry and that is a platform and a consistent way for individuals to track their own goals and post workouts\/nutrition ideas.<\/span><\/p>\n<p><strong>What would you do if you won pitching finals? <\/strong><span data-contrast=\"none\">I would invest the money into building the app and then trying to spread word about it amongst the fitness industry via building a team of social influencers and building a marketing scheme on social media to achieve these goals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Future Steps:\u00a0<\/strong><span data-contrast=\"none\">In the future<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0I hope for my app to become one of the biggest mainstream fitness apps available and to be known as\u00a0<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">\u00a0app designed for anyone who wants to improve their physical and\/or mental well-being whilst having the ability to connect with people from their own gyms\/clubs or anyone with t<\/span><span data-contrast=\"none\">he same goals to better themselves<\/span><span data-contrast=\"none\">.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/naavyaa-750-x-493.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5297\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/naavyaa-750-x-493.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>Naavyaa Ranjan\u00a0<\/strong><\/h3>\n<p><strong>Business idea:<\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Rganica<\/span><span data-contrast=\"auto\">\u00a0is a hair care brand with products that effectively responds to increasing demand of completely natural and\u00a0<\/span><span data-contrast=\"auto\">vegan hair care products<\/span><span data-contrast=\"auto\">\u00a0and scalp scrubs. It reduces issues such as hair fall and dandruff.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Why<\/strong><span data-contrast=\"auto\"><strong>\u00a0are you passionate about it?<\/strong>\u00a0<\/span> <span data-contrast=\"auto\">Last year, I experienced hair loss and no hair supplements seem to work. Then, my mother made a homemade <\/span><span data-contrast=\"auto\">ayurvedic<\/span><span data-contrast=\"auto\">\u00a0paste (that she used to apply on her hair) for my hair and I could see a difference from first use. Since it solved a big problem for me, I became determined to make it reachable to a more people.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>What would you do if you won pitching finals?\u00a0 <\/strong>I would take some training courses in <span data-contrast=\"auto\">organic hair care products. I will also provide free samples to more people I know, to try it and give their feedback. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Future plans: <\/strong>I will<span data-contrast=\"auto\">\u00a0partner with suppliers and distributors as well as form a team to begin production. I will also send free packs of my product to influencers to provide review to their<\/span><span data-contrast=\"auto\"> followers.<\/span><\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/uniconnects-team-750-x-493.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5292\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/uniconnects-team-750-x-493.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>\u00a0UniConnect<\/strong><\/h3>\n<p style=\"text-align: left\"><strong>Business Idea:\u00a0<\/strong><span data-contrast=\"none\">UniConnect<\/span><span data-contrast=\"none\">\u00a0is a platform that connects students, alumni and staff from the same university, allowing them to work together on\u00a0<\/span><span data-contrast=\"none\">small scale<\/span><span data-contrast=\"none\">\u00a0projects such as start-ups, societies, clubs and similar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><strong>Why we are passionate about it: \u00a0<\/strong><span data-contrast=\"none\">In the <\/span><span data-contrast=\"none\">past<\/span><span data-contrast=\"none\"> we\u2019ve experienced difficulties launching ideas of our own, especially having troubles finding appropriate people to work with. Having <\/span><span data-contrast=\"none\">UniConnect<\/span><span data-contrast=\"none\"> available in universities will allow students, like us, to overcome this obstacle<\/span><\/p>\n<p style=\"text-align: left\"><strong>If we won pitching finals: <\/strong><span data-contrast=\"none\">First, we would produce a prototype of the platform. We would then consider participating in other tournaments, to gain further feedback, connections, social proof and possibly money. With this initial money, we would pay <\/span><span data-contrast=\"none\">for consultancy<\/span><span data-contrast=\"none\">\u00a0services, to start growing our business.<\/span><\/p>\n<p style=\"text-align: left\"><strong>Future steps:\u00a0<\/strong><span data-contrast=\"none\">We will approach universities to show them our prototype and idea to attract their interest and gain feedback. At the same time, we will be meeting with investors to get funding. We will readjust our budget, given the funding we raise, to produce an affordable platform, and start providing our service to universities.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Emmanuel-Ojo-Williams-750-x-493.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5299\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2021\/03\/Emmanuel-Ojo-Williams-750-x-493.jpg\" alt=\"\" width=\"750\" height=\"493\" \/><\/a><\/p>\n<h3 style=\"text-align: center\"><strong>Emmanuel Ojo-Williams\u00a0<\/strong><\/h3>\n<p><strong>Business idea:\u00a0<\/strong><span data-contrast=\"none\">Mindshare is an all-in-one platform for creating, selling and marketing digital products.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Why are you passionate about it?<\/strong><span data-contrast=\"none\"> I believe it\u2019s a crucial innovation needed to enable the social commerce industry.<\/span><span data-contrast=\"none\">\u00a0I want to ensure people can invest in unconventional education as securely as conventional education, empowering people to share what they know and learn new things.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>What would you do if you won pitching finals? <\/strong><span data-contrast=\"none\">I\u2019ll<\/span><span data-contrast=\"none\">\u00a0use the positive energy generated by winning the pitching finals to empower my team and remind them what we\u2019re building is important.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Future Plans: <\/strong>I h<span data-contrast=\"none\">ope to be able to empower people of skills in tough financial situations to create a new stream of income<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">that\u2019s<\/span><span data-contrast=\"none\"> controlled solely by them.\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><strong>Click\u00a0<a href=\"https:\/\/zoom.us\/j\/94872830841?pwd=WXV4Y3lCTHU5VnYvMkIwSCtjMUJ4QT09\">here<\/a> to watch the awards via zoom.<\/strong><\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/blogs.kent.ac.uk\/kent-business-matters\/2021\/03\/11\/from-vegan-food-to-bikinis-our-business-start-up-journey-finalists\/\">Read more about the Business Start Up Journey and Awards here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kent Business School&#8217;s Business Start Up Awards Final kicks off today at 2pm live on Zoom. The BSUJ is a co-curricular programme of interactive practical &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2021\/03\/meet-the-business-start-up-award-finalists\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":74553,"featured_media":10725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,1],"tags":[170949,164121],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14319"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/74553"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=14319"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14319\/revisions"}],"predecessor-version":[{"id":14335,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14319\/revisions\/14335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/10725"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=14319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=14319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=14319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}