{"id":14265,"date":"2020-02-04T12:12:33","date_gmt":"2020-02-04T12:12:33","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/?p=4325"},"modified":"2023-03-30T09:16:43","modified_gmt":"2023-03-30T08:16:43","slug":"msc-digital-marketing-and-analytics-students-present-their-ideas-to-panel","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2020\/02\/msc-digital-marketing-and-analytics-students-present-their-ideas-to-panel\/","title":{"rendered":"MSc Digital Marketing and Analytics Students Present Their Ideas to Panel"},"content":{"rendered":"<p class=\"lead\">MSc Digital Marketing and Analytics students at Kent Business School, the University of Kent participated in a poster competition. <\/p>\n<p>The poster competition was for one of the modules on the <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">Digital Marketing and Analytics<\/a> programme: <a href=\"https:\/\/www.kent.ac.uk\/courses\/modules\/module\/CB9139\">Emerging IT trends for Digital Marketing.<\/a><\/p>\n<p>Students presented their posters to a panel from industry and academia. The winners of the competition designed AIbo, an artificial intelligence application for smart lenses to create a unique experience for solo travellers, the perfect travel buddy!<\/p>\n<figure id=\"attachment_4326\" aria-describedby=\"caption-attachment-4326\" style=\"width: 159px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/AtMap_team.jpeg\"><img loading=\"lazy\" class=\"size-medium wp-image-4326\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/AtMap_team-159x300.jpeg\" alt=\"\" width=\"159\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-4326\" class=\"wp-caption-text\">Team AtMap<\/figcaption><\/figure>\n<p>Runners up created LOCALLY, a personalised mobile tourist guide application to explore the Historic Dockyard in Chatham like a local, using augmented reality that enhances knowledge from local businesses and community.<\/p>\n<p>Other business ideas put forward by the MSC Digital Marketing and Analytics included:<\/p>\n<p>AtMap, another excellent location-based application with social impact that uses augmented reality to addresses the lack of accessible tourism spots available for wheelchair users.<\/p>\n<figure id=\"attachment_4328\" aria-describedby=\"caption-attachment-4328\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/Staylive_team.jpeg\"><img loading=\"lazy\" class=\"size-medium wp-image-4328\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/Staylive_team-300x174.jpeg\" alt=\"\" width=\"300\" height=\"174\" \/><\/a><figcaption id=\"caption-attachment-4328\" class=\"wp-caption-text\">Team StayLive<\/figcaption><\/figure>\n<p>StayLive, an App where you can get a real feel for your accommodation experience before booking thanks to virtual and augmented reality, no more disappointments!<\/p>\n<p>Need help with your travel bookings? Let eMotel App voice to chatbot tailor your experience based on preferences and personality. Once you are in your accommodation, a robot will be your personal assistant. You just need to say it, no more typing.<\/p>\n<figure id=\"attachment_4327\" aria-describedby=\"caption-attachment-4327\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/eMotel_team.jpeg\"><img loading=\"lazy\" class=\"wp-image-4327 size-medium\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/eMotel_team-300x242.jpeg\" alt=\"\" width=\"300\" height=\"242\" \/><\/a><figcaption id=\"caption-attachment-4327\" class=\"wp-caption-text\">Team eMotel<\/figcaption><\/figure>\n<figure id=\"attachment_4329\" aria-describedby=\"caption-attachment-4329\" style=\"width: 196px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/Tap_team.jpeg\"><img loading=\"lazy\" class=\"wp-image-4329 size-medium\" src=\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2020\/02\/Tap_team-196x300.jpeg\" alt=\"\" width=\"196\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-4329\" class=\"wp-caption-text\">Team TAP<\/figcaption><\/figure>\n<p>Last but not least, a multi booking platform that has all you need in one place for your travelling needs, just TAP! Artificial intelligence, augmented reality, chatbots and many other technologies to create a Mega App for travellers.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>For further information, please visit <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">MSc Digital Marketing and Analytics<\/a> or contact the programme director <a href=\"mailto:A.S.Gutierrez-Mendoza@kent.ac.uk\">Dr Anabel Gutierrez Mendoza<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSc Digital Marketing and Analytics students at Kent Business School, the University of Kent participated in a poster competition. The poster competition was for one &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2020\/02\/msc-digital-marketing-and-analytics-students-present-their-ideas-to-panel\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":74553,"featured_media":13903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,169048,1],"tags":[151477,3,8834,183901,789],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14265"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/74553"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=14265"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14265\/revisions"}],"predecessor-version":[{"id":14386,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14265\/revisions\/14386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/13903"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=14265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=14265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=14265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}