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<\/a>objective and could take a step back to look at what is going on in the world in terms of transformations.<\/p>\nHe stated that we were in the middle of a transformation now, just like the Renaissance or the Industrial Revolution, this stuck with me the most. It was a way I had not thought of before; I never realised that we were present and living in a transformation, it just seemed like normal advancements. It is important to look at what\u2019s around you and acknowledge that it might be a period people will talk about for a long time.<\/p>\n
He went on to discuss the process of how the curve is going with technology.\u00a0 The Enabling phase, the Disruptive phase, and the Transformation phase all of which you can see implemented throughout any breakthrough ideas. Overall, I really enjoyed him speaking.<\/p>\n
The comparison of data to oil, and visualising, analysing and taking it further, was motivational and I got to personally visualise what I wanted to do for companies.<\/p>\n Moving lastly to Ronnie McBryde<\/a>, whose stories were intriguing.\u00a0 Everyone always wants to talk about their accomplishments, so when he After speaking to other students I realised that they also learned a lot during the event.\u00a0 Aliaa Aly Ahmed Elshabrawy, an MSc DMA student, said that there were two main takeaways: the first being that \u201cwe\u2019re living in a data revolution era similar to that of the industrial revolution,\u201d and the second \u201cto be able to succeed you need to cater to people\u2019s needs – specifically tailoring to what is the most convenient for people.\u201d<\/p>\n We looked at the digital transformation and these three men were able to morph how we approach our field. The experience was rewarding, to say the least.<\/p>\n Find more information on the Digital Marketing Analytics programme<\/a><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"<\/a>Ahmed Nuaman<\/a> was next, and his approach to the lecture was based more on his own life experiences, what he has done so far with an emphasis on data and consumers. It was nice to learn about the transformation aspects in an academic way and rewarding to hear from someone who has dealt with many <\/em>companies.\u00a0 Hearing about real-world examples, such as the companies he has worked with, from Google to YouTube to even Alexander Wang, allowed me to relate more, and he explained a lot of topics we have touched on in class, too.<\/p>\n<\/a> talked about how something failed,<\/em> I had to pause for a second.\u00a0 It is something that I feel people don\u2019t talk about enough.\u00a0 McBryde also brought up \u201cRebel Ideas\u201d by Matthew Syed, and explained how he was able to step back to look at what was missing from the group.\u00a0 He said that the majority were white, with similar skill sets, and there was a problem of not being able to understand multidimensional complex problems. With that, he decided to go on his own. I asked him \u2018how you know when it is time to pivot\u2019. He was the one I learned the most from, in terms of how to deal with failure; you always need to self-reflect and come out stronger.<\/p>\n