{"id":14250,"date":"2019-10-14T08:12:29","date_gmt":"2019-10-14T08:12:29","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/?p=3919"},"modified":"2023-03-30T09:16:44","modified_gmt":"2023-03-30T08:16:44","slug":"university-of-kent-students-take-part-in-entrepreneurship-competition-at-babson","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2019\/10\/university-of-kent-students-take-part-in-entrepreneurship-competition-at-babson\/","title":{"rendered":"University of Kent Students Take Part in Entrepreneurship Competition at Babson"},"content":{"rendered":"<p class=\"lead\">International partnerships at Kent Business School offered two University of Kent students the opportunity to take part in an inspirational immersion in entrepreneurship at globally renowned Babson College.<\/p>\n<p>Stephanie Leon and\u00a0Anna Magarotto spent a week at the top <a href=\"https:\/\/www.babson.edu\/\">US College<\/a> after being shortlisted in global business ideas competition run supported by <a href=\"https:\/\/www.santander.co.uk\/\">Santander<\/a>. They were offered the opportunity thanks to <a href=\"https:\/\/www.kent.ac.uk\/kbs\/\">Kent Business School<\/a>\u2019s <a href=\"https:\/\/www.kent.ac.uk\/kbs\/facilities\/aspire\/\">ASPIRE<\/a> and <a href=\"https:\/\/www.kent.ac.uk\/\">Kent<\/a>\u2019s partnership with <a href=\"https:\/\/www.santander.co.uk\/uk\/santander-universities\">Santander Universities<\/a>.<\/p>\n<p>Anna, an <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">MSc in Digital Marketing and Analytics<\/a>, is developing a platform to tackle the climate crisis using augmented reality technology to help consumers reduce their carbon footprint.<\/p>\n<p>Describing the <a href=\"https:\/\/www.babson.edu\/\">Babson<\/a> course as \u201coutstanding\u201d, Anna, added: \u201cThe opportunity was unreal, we learnt from the best practitioners and now I have much more tools to develop a business idea.\u201d<\/p>\n<p>The Babson course used human-centred design which foregrounds understanding of the customers\u2019 problems and real-world research and testing. Anna explained:\u00a0 \u201cWe practised Design Thinking, empathy and observation focused on the unmet and hidden customers&#8217; needs. We also talked about the difference between managerial and entrepreneurial thinking. Entrepreneurs don&#8217;t rely on reports or predictions, but they take small acts quickly, fail early and learn on the way.\u201d<\/p>\n<div class=\"kent-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='1140' height='672' src='https:\/\/www.youtube.com\/embed\/HVpARe_WLpE?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p>&nbsp;<\/p>\n<p>Stephanie, an <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/213\/biotechnology-and-bioengineering\">MSc in Biotechnology and Bioengineering<\/a> student, is bringing to market innovation in biomedical equipment aimed at the education sector.<\/p>\n<p>She said: \u201cI feel many things &#8211; grateful, privileged, and honoured &#8211; for being able to participate in an event that will allow me to hone my entrepreneurial skills and potentially bring my MiniBioLab idea into the market. Without Santander, Babson, and the <a href=\"https:\/\/www.kent.ac.uk\/\">University of Kent<\/a> ASPIRE programme this opportunity would not be possible. Stay with me on this exciting journey!\u201d<\/p>\n<div class=\"kent-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='1140' height='672' src='https:\/\/www.youtube.com\/embed\/TmN9soACcqo?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p style=\"text-align: center\"><strong>Interested in International opportunities? Explore <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">MSc Digital Marketing and Analytics<\/a> based at KBS <a href=\"https:\/\/www.kent.ac.uk\/locations\/medway\">Medway\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>International partnerships at Kent Business School offered two University of Kent students the opportunity to take part in an inspirational immersion in entrepreneurship at globally &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2019\/10\/university-of-kent-students-take-part-in-entrepreneurship-competition-at-babson\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":74553,"featured_media":13854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,118135,169048,151355],"tags":[5349,151477,3,37351,8834,789],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14250"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/74553"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=14250"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14250\/revisions"}],"predecessor-version":[{"id":14398,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14250\/revisions\/14398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/13854"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=14250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=14250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=14250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}