{"id":14236,"date":"2019-06-12T08:35:31","date_gmt":"2019-06-12T08:35:31","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/?p=3093"},"modified":"2023-03-30T09:16:44","modified_gmt":"2023-03-30T08:16:44","slug":"what-do-our-students-say-about-msc-digital-marketing-and-analytics-2","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2019\/06\/what-do-our-students-say-about-msc-digital-marketing-and-analytics-2\/","title":{"rendered":"What Do Our Students Say about MSc Digital Marketing and Analytics?"},"content":{"rendered":"<p class=\"lead\">MSc Digital Marketing and Analytics at Kent Business School provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.<\/p>\n<p><strong>What can you learn from this course?<\/strong><\/p>\n<ul>\n<li>a skillset to pursue your career in digital marketing and data analytics<\/li>\n<li>how to code and design a fully functionally working website and promote it online<\/li>\n<li>how analytical market research can inform digital marketing decisions and tactics<\/li>\n<li>an understanding on how organisations can implement digital marketing capabilities into strategic marketing planning<\/li>\n<\/ul>\n<p><strong>What does the course involve?<\/strong><\/p>\n<ul>\n<li>opportunity to be trained to achieve an official\u00a0<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#\/provision\">Google Analytics<\/a>\u00a0certificate<\/li>\n<li>guest sessions from industry experts e.g. <a href=\"https:\/\/www.smartinsights.com\/\">SOSTAC<\/a><\/li>\n<li>business visits each term e.g. <a href=\"https:\/\/www.sas.com\/en_gb\/home.html\">SAS<\/a>, <a href=\"https:\/\/www.cim.co.uk\/\">CIM<\/a><\/li>\n<li>development of your cognitive, critical, intellectual, research, personal and interpersonal skills<\/li>\n<li>a wide range of modules, providing a true 360-degree understanding of digital marketing<\/li>\n<\/ul>\n<p><strong>Learn up-to-date practices in key digital marketing disciplines including<\/strong><\/p>\n<ul>\n<li>online marketing strategy<\/li>\n<li>web analytics<\/li>\n<li>web applications<\/li>\n<li>creativity and design<\/li>\n<li>digital marketing strategy and communications.<\/li>\n<\/ul>\n<div class=\"kent-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='1140' height='672' src='https:\/\/www.youtube.com\/embed\/hh_iO5RnwRQ?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<blockquote><p>&#8220;Digital Marketing &amp; Analytics has prepared me for a prosperous career in marketing. It&#8217;s helped me to be confident in all areas from strategy and planning, to analysing data and implementation.&#8221;<\/p><\/blockquote>\n<p><strong>Study options: <\/strong>Taught<br \/>\n<strong>Start date: <\/strong>September<br \/>\n<strong>Location: <\/strong><a href=\"https:\/\/www.kent.ac.uk\/locations\/medway\/\">Medway campus<\/a>, <a href=\"https:\/\/www.kent.ac.uk\/kbs\/facilities\/\">Sail and Colour Loft<\/a> building<br \/>\n<strong>Duration: <\/strong>One year, full time<br \/>\n<strong>Accreditation: <\/strong><a href=\"https:\/\/www.cim.co.uk\/\">Chartered Institute of Marketing<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Learn more about <a href=\"https:\/\/www.kent.ac.uk\/courses\/postgraduate\/1232\/digital-marketing-and-analytics\">MSc Digital Marketing and Analytics <\/a>\u00a0and <a href=\"https:\/\/evision.kent.ac.uk\/urd\/sits.urd\/run\/siw_ipp_lgn.login?process=siw_ipp_app&amp;code1=PDMA0001Z1MS-FD&amp;code2=0002\">apply now<\/a> for September 2019 <\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSc Digital Marketing and Analytics at Kent Business School provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2019\/06\/what-do-our-students-say-about-msc-digital-marketing-and-analytics-2\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":74553,"featured_media":3095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,151359,169048],"tags":[151477,3,8834,789],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14236"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/74553"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=14236"}],"version-history":[{"count":1,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14236\/revisions"}],"predecessor-version":[{"id":19995,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/14236\/revisions\/19995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/3095"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=14236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=14236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=14236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}