Social Media Week London 2015<\/a> is amongst the first few big events I have attended on my placement year and it was probably one of the busiest weeks I\u2019ve had so far! In this blog post, I\u2019ll share some key insights from this event for all those interested in marketing and social media.<\/p>\n Key Takeaways<\/strong><\/p>\n Capturing attention \u00a0<\/em><\/em><\/p>\n With more people going online than ever and the continuous apparition of new social platforms, finding the right network to engage your audience and build communities is becoming complicated. The dilemma extends beyond the challenge of which channels to use to the \u2018How to\u2019 of content creation.<\/p>\n As both individuals and companies can generate content, competition for attention is fierce. If you are interested in finding out more about how brands succeed in the digital environment I strongly recommend reading about Nescafe\u2019s move from the dotcom<\/a>.<\/p>\n Video, video, and video!<\/em><\/p>\n Video has been dominating the internet and was a key focus at Social Media Week London 2015. Most of the presentations either spoke about the success of video campaigns or used video to support their messages.<\/p>\n What\u2019s more important is that video also represents one of the new challenges to advertisers as Facebook, Instagram, Twitter and other platforms have different specifications.<\/p>\n 5 Insights from Social Media Week \u00a0<\/strong><\/p>\n Lastly, below are two talks recorded from #SMWLDN<\/strong> which I strongly recommend for both their content and (inspiring\/motivating\/impressive?) speakers:<\/p>\n![\"(The](\"http:\/\/blogs.kent.ac.uk\/kent-business-matters\/files\/2015\/11\/Nestle-225x300.jpg\")
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