{"id":11144,"date":"2021-06-07T10:26:34","date_gmt":"2021-06-07T09:26:34","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/kbs-news-events\/?p=11144"},"modified":"2021-06-07T10:26:34","modified_gmt":"2021-06-07T09:26:34","slug":"mumpreneur-success-requires-conventional-masculine-behaviour","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2021\/06\/mumpreneur-success-requires-conventional-masculine-behaviour\/","title":{"rendered":"Mumpreneur Success Requires Conventional Masculine Behaviour"},"content":{"rendered":"<p>A new study led by\u00a0<a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\">Kent Business School <\/a>finds that whilst the mumpreneur identity may enable women to participate in the business world and be recognised as \u2018proper\u2019 entrepreneurs, this success is dependent on alignment with the conventional masculine norms of entrepreneurship.<\/p>\n<p>These conventional masculine behaviours include working long hours and an ongoing dedicated commitment to the success of a business.<\/p>\n<p>Published in the\u00a0<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/02662426211013791\"><em>International Small Business Journal<\/em><\/a>\u00a0and based on an interview study of women business owners, the study highlights the interviewees\u2019 belief that entrepreneurship and motherhood are compatible but challenges the claim in existing research that mumpreneurship represents a new feminised identity and a different way of doing business.<\/p>\n<p>The study conceptualises the mumpreneur as the hybrid combination of masculine and feminine behaviours, examining the tensions that emerge in simultaneously running a business and a family, and considering if these are managed through the curtailment of entrepreneurial activity.<\/p>\n<p>The study found that for those women who see themselves as entrepreneurial mums, entrepreneurial curtailment is not an option and conventional masculine behaviours are valued higher than the feminine in the context of successful business development.<\/p>\n<p>The consequences of this hybrid behaviour are significant:<\/p>\n<ul>\n<li>To be identified as a \u2018normal\u2019 entrepreneur, feminine behaviours are accepted alongside masculine commitment to business, so long as they are not disruptive of the latter.<\/li>\n<li>Mumpreneurs must balance both behaviours yet avoid engaging in excessive feminine conduct that may restrict business development or devalue their entrepreneurial activities.<\/li>\n<li>Mumpreneurs perceived as \u2018too feminine\u2019 in their business activities are marginalised as unengaged in \u2018proper\u2019 entrepreneurship, creating a hierarchy of business identities.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\/people\/2460\/lewis-patricia\">Patricia Lewis, Professor of Management<\/a> at KBS and Principal Investigator said: \u2018<em>The mumpreneur identity has undoubtedly had a positive impact on the way women\u2019s entrepreneurship is viewed. Nevertheless, our study demonstrates that it has not disrupted the dominant discourses of masculine entrepreneurship or gendered power relations in the field. Women are still in a position of being committed to both sides of the balance between business and motherhood but are devalued as entrepreneurs when devoting time to their children rather than business.\u2019<\/em><\/p>\n<p style=\"text-align: center\"><strong>\u2018<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/02662426211013791\">Postfeminism, hybrid mumpreneur identities and the reproduction of masculine entrepreneurship<\/a>\u2019, is published in the\u00a0<em>International Small Business Journal<\/em>\u00a0(Professor Patricia Lewis, University of Kent; Professor Nick Rumens, Oxford Brookes University; Professor Ruth Simpson, Brunel University London).<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study led by\u00a0Kent Business School finds that whilst the mumpreneur identity may enable women to participate in the business world and be recognised &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/2021\/06\/mumpreneur-success-requires-conventional-masculine-behaviour\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":74553,"featured_media":11146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[124],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/11144"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/users\/74553"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/comments?post=11144"}],"version-history":[{"count":4,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/11144\/revisions"}],"predecessor-version":[{"id":11150,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/posts\/11144\/revisions\/11150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media\/11146"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/media?parent=11144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/categories?post=11144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-news-events\/wp-json\/wp\/v2\/tags?post=11144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}