Google is bringing its Google Digital Garage to the University of Kent on Wednesday 29 January with free advice and coaching on digital skills. With … Read more
Tag: social media
Course Profile: MSc Digital Marketing and Analytics
Over the past decade it’s become pretty clear that the future of most businesses will be driven as much by understanding and acting on data … Read more
Applications Open: Digital Ambassador Scheme
We’re looking for new and returning students who are interested in joining our paid Digital Ambassador programme. As a Digital Ambassador, you’ll represent Kent Business … Read more
What Effect is Social Media Having on our Mental Health?
We are all guilty of mindlessly scrolling through our social media feeds, whether that be on Facebook, Twitter, or Instagram. According to Deloitte, ‘No other … Read more
How Digital Marketing has Revolutionised Elections
The use of digital marketing in politics has dramatically changed the way campaigns are managed and how voters interact with their elected members of parliament. … Read more
KBS Student Reports from Social Media Week 2015
Kent Business School BBA Marketing student Diana Cojocaru reports from Social Media Week London 2015. Diana is currently on her placement year working for telecommunications … Read more
Product Placement Gets Ellen to Take a Selfie — Real Time Content Marketing Lets LG Joke Back
Ellen’s selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement or not … Read more
Expert comment: Des Laffey speaks on BBC Radio Kent about Nike having their twitter campaign banned
Des Laffey, Senior Lecturer in E-commerce at Kent Business School, University of Kent speaks to Dominic King on BBC radio Kent’s Drivetime show, discussing Nike having … Read more
Expert comment: ‘Nike becomes first UK company to have Twitter campaign banned’
Des Laffey is Senior Lecturer in E-commerce at Kent Business School, University of Kent and comments on the following Guardian news item: ‘Nike becomes first … Read more