{"id":733,"date":"2026-08-18T10:15:47","date_gmt":"2026-08-18T09:15:47","guid":{"rendered":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/?page_id=733"},"modified":"2026-10-13T12:38:18","modified_gmt":"2026-10-13T11:38:18","slug":"marketing","status":"publish","type":"page","link":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<h2>E-journals<\/h2>\n<p>You can find select key marketing journals here:<\/p>\n<p><a href=\"https:\/\/browzine.com\/libraries\/2919\/subjects\/66\/bookcases\/155?sort=title\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-513\" src=\"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/files\/2023\/09\/Access-Browzine.png\" alt=\"White text against a blue background. The text reads 'Access Browzine'\" width=\"320\" height=\"100\" \/><\/a><\/p>\n<h2>News and Media<\/h2>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library\/your-digital-library\/digital-resources-directory\/47\/bob-on-demand-tv-and-radio\">Box of Broadcasts<\/a> Searchable archive of over 2 million TV and radio broadcasts that also allows you to record recent programmes from over 75 channels<\/p>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library\/your-digital-library\/digital-resources-directory\/495\/pressreader\">PressReader<\/a> Unlimited access to 7,000 digital newspapers and magazines from 120 countries in 60 languages<\/p>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library\/your-digital-library\/digital-resources-directory\/207\/nexis\">Nexis Newspaper database<\/a> 40,000 international and British newspapers. All major UK, European and US broadsheets and tabloids included as well as news from across the globe<\/p>\n<p>&nbsp;<\/p>\n<h2>Databases<\/h2>\n<p>You can use these databases to find industry and consumer data:<\/p>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library-it\/your-digital-library\/digital-resources-directory\/293\/statista\"><span data-contrast=\"none\">Statista<\/span><\/a><span data-contrast=\"none\"> Statistics and data sets from many fields and sources including industry reports<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library-it\/your-digital-library\/digital-resources-directory\/195\/mintel\"><span data-contrast=\"none\">Mintel<\/span><\/a><span data-contrast=\"none\">\u00a0Consumer market studies<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library-it\/your-digital-library\/digital-resources-directory\/141\/ibisworld\">Ibisworld<\/a>\u00a0The largest collection of industry and market data<\/p>\n<p><a href=\"https:\/\/www.kent.ac.uk\/library\/your-digital-library\/digital-resources-directory\/535\/sage-business-cases\">Sage Business Cases<\/a> Over 7,300 real world business cases for companies, brands, and campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a href=\"https:\/\/www.kent.ac.uk\/library-it\/your-digital-library\/digital-resources-directory?subject=Business&amp;type=Market%20intelligence\">Click here for a full list of market intelligence resources available in the library<\/a><\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>E-journals You can find select key marketing journals here: News and Media Box of Broadcasts Searchable archive of over 2 million TV and radio broadcasts &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/marketing\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":78432,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-733","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/pages\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/users\/78432"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":7,"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/pages\/733\/revisions"}],"predecessor-version":[{"id":746,"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/pages\/733\/revisions\/746"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/kbs-library-guide\/wp-json\/wp\/v2\/media?parent=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}