{"id":19,"date":"2016-09-26T12:36:51","date_gmt":"2016-09-26T11:36:51","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/isux\/?page_id=19"},"modified":"2019-06-28T14:58:36","modified_gmt":"2019-06-28T13:58:36","slug":"techniques","status":"publish","type":"page","link":"https:\/\/blogs.kent.ac.uk\/isux\/techniques\/","title":{"rendered":"Techniques"},"content":{"rendered":"<p>Below is just a selection of UX methods available to you.<\/p>\n<p>If you&#8217;ve never done any UX testing before, we recommend you work with someone who has (if you&#8217;re an IS colleague, join our <a href=\"https:\/\/sharepoint.kent.ac.uk\/sites\/ux\/\">Sharepoint community site<\/a>). That&#8217;s to make sure you&#8217;ve selected a good method for what you want to find out, and you know what consent you need to get and how to share your findings most effectively.<\/p>\n<h2>Before you start<\/h2>\n<h3>Ethics and consent<\/h3>\n<p>Always gain informed consent from the participants or make a case to explain why you don\u2019t need to.<\/p>\n<p>Consider how you may want to use and share the data you collect: as well as sharing it with your colleagues you may want to take it to talks and conferences.<\/p>\n<p>Write up and submit your ethics protocol and submit it to the relevant research office (eg the data protection officer?).<\/p>\n<p>Protect yourself and your subjects \u2013 this also proves to stakeholders that you have a robust research process.<\/p>\n<h3>Recruiting users and incentives<\/h3>\n<p>Recruiting users can be time consuming.<\/p>\n<p>Be careful with incentivising \u2013 you don\u2019t want too many people just showing up for the reward. Print credits or a free hot drink are good.<\/p>\n<p>With some methods you may just get pro-library users.<\/p>\n<h2>Observation<\/h2>\n<p><strong>Purpose<\/strong>: to answer a specific research question.<\/p>\n<p><strong>How<\/strong>: by recording objective notes on how users are behaving in a particular space.<\/p>\n<p>Identify and anonymise users by naming them A-Z.<\/p>\n<p>Note:<\/p>\n<ul>\n<li>Volume and traffic<\/li>\n<li>Length of stay<\/li>\n<li>Study activities<\/li>\n<li>How users interact<\/li>\n<li>Which desks and seats they choose<\/li>\n<li>How they interact with staff<\/li>\n<li>What they eat and drink<\/li>\n<li>The devices they use<\/li>\n<li>What they do online (Facebook, e-resources, Kent website, etc)<\/li>\n<\/ul>\n<p>Put a note on the door telling people observation will be happening. That gives them a choice to talk to you if they\u2019re concerned, or to choose another study room.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: it helps uncover the hidden obvious: stuff students are so used to working badly that they probably won\u2019t mention it in feedback.<\/p>\n<h2>Behavioural mapping<\/h2>\n<p><strong>Purpose<\/strong>: to uncover users\u2019 desire lines and create more human centred design.<\/p>\n<p><strong>How<\/strong>: On a map, plot how people move through the space.<\/p>\n<p>Try and capture everyone using the space during the period of observation.<\/p>\n<p>Record:<\/p>\n<ul>\n<li>Time in and out<\/li>\n<li>Which seats are popular<\/li>\n<li>Peak occupancy and perceived peak occupancy (ie do students walk in, look around and walk out again, even though there are seats available)<\/li>\n<li>Choice of entrance and exit<\/li>\n<li>How they move and use the facilities in the space<\/li>\n<\/ul>\n<h2>Interviews: talk to users one to one<\/h2>\n<p><strong>Why? <\/strong>Because finding out is better than just supposing.<\/p>\n<p>3 types:<\/p>\n<h3><strong>Exit interviews: <\/strong><\/h3>\n<p><strong>How:<\/strong> Quick, ad-hoc interviews with users as they\u2019re leaving the space. Ask them questions like:<\/p>\n<ul>\n<li>How long did you spend in the library today?<\/li>\n<li>Did you achieve everything you wanted from this visit?<\/li>\n<li>What do\/don\u2019t you like about the space?<\/li>\n<li>What is the best\/worst thing about the library?<\/li>\n<li>What is your favourite place to work in the library?<\/li>\n<\/ul>\n<p>But be cynical.<\/p>\n<h3><strong>In-depth interviews:<\/strong><\/h3>\n<p><strong>How<\/strong>: Ask them if they mind you asking them a few questions. Then:<\/p>\n<ul>\n<li>Keep questions to a minimum.<\/li>\n<li>Ask them to build on their answers.<\/li>\n<li>Ask for examples rather than for clarification.<\/li>\n<li>Encourage their narrative, not yours.<\/li>\n<li>You don\u2019t need to stick to the script \u2013 follow them along their tangents.<\/li>\n<li>You\u2019re building a connection between this user and the library, so try and build a rapport.<\/li>\n<\/ul>\n<p>More about <a href=\"https:\/\/blogs.kent.ac.uk\/isux\/2019\/06\/28\/how-to-do-user-interviews\/\">how to do interviews<\/a>.<\/p>\n<h3><strong>Contextual inquiry:<\/strong><\/h3>\n<p><strong>How<\/strong>: takes longer \u2013 30 minutes to an hour. Observe them do their normal stuff, get them to do a running commentary.<\/p>\n<p>Important:<\/p>\n<ul>\n<li>Try to see them as the master and yourself as the apprentice.<\/li>\n<li>Don\u2019t correct their approach or judge their choices.<\/li>\n<\/ul>\n<p><strong>Why it\u2019s powerful<\/strong>: it can reveal knowledge that the user is not consciously aware of and would not otherwise articulate.<\/p>\n<h2>Cognitive mapping<\/h2>\n<p><strong>Purpose<\/strong>: uncover information about the user\u2019s priorities, preferences and routines through a simple drawing or doodle.<\/p>\n<p><strong>How<\/strong>: give them limited time to draw a picture or map.<\/p>\n<p>Time them and ask them to use different colour pens \u2013 this shows what they drew first, second, third (ie urgency and priority).<\/p>\n<p>Follow up with an in-depth discussion.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: can uncover the users\u2019 \u201clearning landscapes\u201d beyond the library \u2013 offering a more complete picture of their lives. What\u2019s missing is just as important as what\u2019s included.<\/p>\n<p>Case study:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.donnalanclos.com\/?p=21\">Donna Lanclos &#8211; Playing with Cognitive Mapping<\/a><\/li>\n<\/ul>\n<h2>Diary studies<\/h2>\n<p><strong>Purpose<\/strong>: get an insight into how users interact with our services over time.<\/p>\n<p><strong>How<\/strong>: ask users to keep diaries of their studies, especially their interaction with our services.<\/p>\n<p>You could give them a paper diary preloaded with some prompts, or ask them to do it digitally (ie a blog).<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: experiences are noted down as they happen, but also offer a creative reflection and evaluation of the experiences. This is the closest we can get to \u201cfollowing a user home\u201d.<\/p>\n<h2>Card sorting<\/h2>\n<p><strong>Purpose<\/strong>: uncover priorities and preferences related to a specific research question.<\/p>\n<p><strong>How<\/strong>: invite a small group of users (up to 10) to a workshop in which they sort index cards or post-its. Run a series of them to find patterns and themes.<\/p>\n<p>Closed method: you write the terms on the cards and ask them to group and prioritise.<\/p>\n<p>Open method: you invite participants to come up with their own terms.<\/p>\n<p>Here&#8217;s a <a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/card-sorting.html\">good article on card sorting<\/a> from usability.gov.<\/p>\n<h2>Graffiti walls<\/h2>\n<p><strong>Purpose: <\/strong>instant and barrier-free dialogue with students on their own terms and in their own space.<\/p>\n<p><strong>How<\/strong>: stick up paper and pens or a whiteboard, invite comments, and respond to them. Remove and replace when it\u2019s full. Make sure it\u2019s not near a service desk.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: it\u2019s a good way of having a dialogue with students without in-person contact. May uncover issues users wouldn\u2019t fill in a feedback form about.<\/p>\n<p>Here are a couple of case studies:<\/p>\n<ul>\n<li><a href=\"https:\/\/ukanthrolib.wordpress.com\/2015\/01\/18\/the-speaking-wall\/\">&#8220;Speaking wall&#8221; &#8211; Cambridge<\/a><\/li>\n<li><a href=\"https:\/\/ukanthrolib.wordpress.com\/2015\/02\/12\/using-a-feedback-wall-at-york-st-john-university\/\">Feedback wall &#8211; York St John<\/a><\/li>\n<\/ul>\n<h2>Touchstone tours<\/h2>\n<p><strong>Purpose<\/strong>: to uncover the meaning and value of spaces and services, and the language users use.<\/p>\n<p><strong>How<\/strong>: Ask users to take you on a recorded tour of the space and describe what they use and what\u2019s important to them.<\/p>\n<p>Put the user in charge, but prompt them for more information and clarification. Don\u2019t correct or instruct them.<\/p>\n<p>Ask them about points of fail (poorly designed services).<\/p>\n<p>Be sceptical \u2013 they may seek to impress you.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: rediscover your spaces and facilities through the eyes of the user and find out what they call things.<\/p>\n<h2>Photo studies<\/h2>\n<p>3 types:<\/p>\n<h3><strong>Photo elicitation study:<\/strong><\/h3>\n<p><strong>How<\/strong>: invite users to photo-document aspects of their study lives. Disposable cameras? Facebook albums?<\/p>\n<p>For example, 20 specific things to photograph, mixing library\/IT related, study related, and random.<\/p>\n<p>Then interview them and ask them to explain their choices.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: provides visual, self-reported insights into their behaviours and priorities. Another good way to \u201cfollow them home\u201d.<\/p>\n<h3><strong>Contextual photo-interview:<\/strong><\/h3>\n<p><strong>How<\/strong>: ask users to choose their favourite study desk (for example) and have their photo taken. Then interview them about their choice.<\/p>\n<h3><strong>Photo elicitation interview:<\/strong><\/h3>\n<p><strong>How<\/strong>: show user photos of library spaces and facilities and ask them what they think. Keep the interview very open \u2013 the photos are only the starting point.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: captures the user\u2019s gut reaction to what\u2019s on the photo. Can uncover hidden problems with spaces\/facilities and give insights into their wider library\/learning experiences, preferences and expectations.<\/p>\n<h2>Love and break-up letters<\/h2>\n<p><strong>Purpose: <\/strong>get in-depth insights into how users feel about particular spaces and services.<\/p>\n<p><strong>How<\/strong>: ask users to write either a love or a break-up letter to a service or space that they love or hate, revealing why they use it or don\u2019t use it.<\/p>\n<p><strong>Why it\u2019s powerful<\/strong>: fun and creative for users to do, which results in great freedom and honesty. Very detailed and revealing. You learn more from break-up letters, but be prepared for some hard truths.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Below is just a selection of UX methods available to you. If you&#8217;ve never done any UX testing before, we recommend you work with someone &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/isux\/techniques\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":77,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/pages\/19"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":9,"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/pages\/19\/revisions\/374"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/isux\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}