On Wednesday 8th March 2017, the Hub for Innovation and Enterprise hosted the University’s Marketing in a Digital Age Conference.
This event was kindly sponsored by the Kent Student Project Grant Scheme.
Students and staff from the University enjoyed an afternoon of inspiring presentations from leading digital marketing professionals and local businesses. The agenda covered key trending topics, alongside updates on the basics, and provided best practice examples for promoting yourself and your business using digital marketing tools.
A networking lunch was held before the conference so that delegates were able to network with other like-minded attendees and discuss their ideas with the guest speakers. This provided a unique opportunity for students seeking employment and self-employment to come together alongside industry experts.
Opening remarks were given by Professor Philippe De Wilde, Deputy Vice-Chancellor Research & Innovation, who reflected on how marketing has become more accessible (and more competitive) since the digital development of the 1990’s.
The first speaker, John Davy, a LinkedIn consultant, delivered a technical speech on how the personal profile is the key to the door with LinkedIn. John gave advice on how students can get found for what they do, how to stand out against the competition and, most importantly, how to get results.
John was followed by Zoe Cairns, Social Media TV Expert and Speaker, who gave insights into how to use social media effectively, how to develop a social media marketing strategy and how to build an online community and gain trust with those you interact with.
The final speaker, Danny Windsor from Giant Campus, took the audience through search engine optimization, pay per click, user experience, and how to create webpage content to inform, educate, and connect with customers.
Audience members were able to ask questions to the speakers throughout the conference and receive feedback on their ideas.
| “I just wanted to thank you for providing/organising the Marketing in a Digital Age event – and opening it up to staff. The content was really useful for me personally and professionally so it was a really productive afternoon”- Harriet Armstrong Viner
“I really enjoyed the event yesterday with a great variety of speakers”- Jo Ruffels “A really great and enjoyable conference” – Charlotte Austwick “Thank you very much for organizing such a brilliant conference. I gained so much knowledge from it” – Oliver Tomson “Thank you for creating this opportunity, which someone from my school would not have been able to access otherwise” |
For more information about the Marketing in a Digital Age Conference, please contact the Hub for Innovation and Enterprise team on 01227 824641 or email unikenthub@kent.ac.uk [28].