{"id":408,"date":"2017-04-12T03:02:21","date_gmt":"2017-04-12T02:02:21","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/csr-at-kbs\/?page_id=408"},"modified":"2021-05-26T17:51:54","modified_gmt":"2021-05-26T16:51:54","slug":"business-consumer-interaction","status":"publish","type":"page","link":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/","title":{"rendered":"Business-Consumer Interaction"},"content":{"rendered":"<h3><img loading=\"lazy\" class=\"size-medium wp-image-451 alignleft\" src=\"http:\/\/blogs.kent.ac.uk\/csr-at-kbs\/files\/2017\/04\/urban-438393_640-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/files\/2017\/04\/urban-438393_640-300x199.jpg 300w, https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/files\/2017\/04\/urban-438393_640.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Importance of Consumers:<\/h3>\n<p style=\"text-align: left\"><em>&#8220;It is a consumer\u2019s demand that leads to the purchase of a good or service which generates revenue for organisations. When consumers are absent from this equation, the success of an organisation is questionable.&#8221;\u00a0(Philip Nguyen, 2017).<\/em><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Relevant ethical issues:<\/h3>\n<ul>\n<li><strong>Consumer Protection<\/strong><\/li>\n<li><strong>Product Policy:\u00a0<\/strong>Product safety, fitness for purpose<\/li>\n<li><strong>Marketing Communication:\u00a0<\/strong>Deception, misleading claims, intrusiveness<\/li>\n<li><strong>Pricing:\u00a0<\/strong>Excessive pricing, price fixing, predatory &amp; deceptive pricing<\/li>\n<li><strong>Distribution:\u00a0<\/strong>Gift &amp; bribes, slotting fees<\/li>\n<li><strong>Marketing Strategy:\u00a0<\/strong>Targeting vulnerable individuals, consumer exclusion<\/li>\n<li><strong>Market Research: <\/strong>Privacy issues<\/li>\n<\/ul>\n<hr \/>\n<h3>Resources:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-06-29\/gilead-says-remdesivir-will-cost-2-340-for-five-day-treatment\">Excessive pricing: COVID-19 Drug at $2340!<\/a><\/li>\n<li><a href=\"https:\/\/www.usatoday.com\/story\/money\/2020\/06\/09\/39-most-outrageous-false-product-claims-of-all-time\/111913486\/\">Misleading claims: what products were among those marketed with the most outrageous claims of all time?<\/a><\/li>\n<li><a href=\"https:\/\/www.wsj.com\/articles\/novartis-current-and-former-subsidiaries-paying-347-million-to-settle-bribery-allegations-11593110693\">Novartis, Alcon Pay $347 Million to Settle Bribery Probes<\/a><\/li>\n<li><a href=\"https:\/\/www.theguardian.com\/business\/2017\/jan\/19\/what-did-rolls-royce-directors-know-about-bribery-scandal-no-comment\">Rolls-Royce Bribery Scandal<\/a><\/li>\n<li><a href=\"http:\/\/www.bbc.co.uk\/news\/world-europe-32897066\">FIFA Corruption Scandal<\/a><\/li>\n<li><a href=\"https:\/\/www.nytimes.com\/interactive\/2017\/business\/volkswagen-diesel-emissions-timeline.html\">Volkswagen &#8220;Engineering a Deception&#8221;<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul class=\"kent-social-links\"><li><a href='http:\/\/www.facebook.com\/sharer.php?u=https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/&amp;t=Business-Consumer Interaction' target='_blank'><i class='ksocial-facebook' title='Share via Facebook'><\/i><\/a><\/li><li><a href='http:\/\/twitter.com\/home?status=Business-Consumer Interaction%20https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/' target='_blank'><i class='ksocial-twitter' title='Share via Twitter'><\/i><\/a><\/li><li><a href='https:\/\/plus.google.com\/share?url=https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/' target='_blank'><i class='ksocial-google-plus' title='Share via Google Plus'><\/i><\/a><\/li><li><a href='http:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/&amp;title=Business-Consumer Interaction' target='_blank'><i class='ksocial-linkedin' title='Share via Linked In'><\/i><\/a><\/li><li><a href='mailto:content=https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/&amp;title=Business-Consumer Interaction' target='_blank'><i class='ksocial-email' title='Share via Email'><\/i><\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Importance of Consumers: &#8220;It is a consumer\u2019s demand that leads to the purchase of a good or service which generates revenue for organisations. When consumers &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/stakeholders\/business-consumer-interaction\/\">Read&nbsp;more<\/a><\/p>\n","protected":false},"author":50061,"featured_media":0,"parent":245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/pages\/408"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/users\/50061"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":10,"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/pages\/408\/revisions"}],"predecessor-version":[{"id":1197,"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/pages\/408\/revisions\/1197"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/pages\/245"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/csr-at-kbs\/wp-json\/wp\/v2\/media?parent=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}