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Evidence #2: YouGov poll
YouGov – one of the best-known polling agencies in the country – have released a report called ‘Personal Injury 2014’, which costs £3850. You only have the press release available, which starts:
It also showed the following chart:
Source: YouGov press release available at https://yougov.co.uk/news/2014/07/30/people-suffering-personal-injuries-less-likely-mak/
The data was found to be accurate after calculating the percentage of people in the sample group who had faced personal injuries and said they had made a claim and comparing it to the results of 2013. The method used in for producing this headline was a survey commissioned by YouGov Reports among its online panel, drawing a nationally representative sample of 2,212 UK adults aged 18+. This sample was then supplemented by a boost sample of 441 adults who had been involved in a personal injury/clinical negligence claim to generate more in-depth analysis on personal injury claims. This method is appropriate, as YouGov’s online panel members are pre-screened in order for certain criteria to be met. Thus the sample would be regionally proportionate and the age requirement would be met by all participants. The headline is, thus, not misleading as the likelihood of people suffering from personal injuries to claim has declined from 29% to 25%.