CMAT undergraduate students enjoyed a guest lecture from music industry expert Paul Pacifico this week. Paul is CEO of AIM, the Association of Independent Music which represents independent labels, digital distributers, label services companies and self-releasing artists amongst its 800 members.
Before joining AIM, Paul was CEO of the UK’s Featured Artists Coalition (FAC), the organisation in the music industry that represents the interests and rights of the Artists. Paul was also the founding President of the International Artist Organisation (‘IAO’), which unites artist organisations from different countries to speak with one voice. In his early career, he spent almost 10 years in the City in banking and strategy consultancy before leaving to focus on creative music consultancy, Specific Music.
Paul spoke to CMAT students about the Independent Record Industry, giving them practical advise for promoting themselves as emerging artists and sharing his wealth of experience from working across the music industry.