{"id":4809,"date":"2016-10-04T11:00:26","date_gmt":"2016-10-04T10:00:26","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/change-academy\/?p=4809"},"modified":"2016-06-17T11:11:50","modified_gmt":"2016-06-17T10:11:50","slug":"engaging-people-in-change-why-bother-with-mind-emotions-and-matter-2","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/change-academy\/2016\/10\/04\/engaging-people-in-change-why-bother-with-mind-emotions-and-matter-2\/","title":{"rendered":"Engaging people in change &#8211; let&#8217;s consider mind, emotions &amp; matter"},"content":{"rendered":"<p style=\"text-align: justify\"><strong><em>An earlier version of this was first posted on <a href=\"http:\/\/blogs.kent.ac.uk\/change-academy\/2013\/10\/04\/engaging-people-in-change-why-bother-with-mind-emotions-and-matter\/\">October 4th 2013<\/a><\/em><\/strong><\/p>\n<figure style=\"width: 193px\" class=\"wp-caption alignright\"><img loading=\"lazy\" src=\"https:\/\/blogs.kent.ac.uk\/change-academy\/files\/2013\/10\/brain.png\" alt=\"\" width=\"193\" height=\"225\" \/><figcaption class=\"wp-caption-text\">Our brains process rational, physical &amp; emotional responses to the wider world in which we live, work, learn &amp; adapt.<\/figcaption><\/figure>\n<p style=\"text-align: justify\">It has been mentioned several times elsewhere on this blog site how easy it is to shrug off the importance of <a title=\"Fear of Feelings\" href=\"http:\/\/blogs.kent.ac.uk\/change-academy\/2012\/02\/13\/fear-of-feelings\/\">emotions at work<\/a>. Emotions, rather than being dealt with and utilised, are often herded into one of two extreme boxes; on one hand &#8216;<em><strong>negative<\/strong><\/em>&#8216; feelings (e.g. fear, discouragement,\u00a0upset, depression, disillusionment), whilst\u00a0on the other &#8216;<em><strong>positive<\/strong><\/em>&#8216; feelings (e.g. celebration, recognition, encouragement).<\/p>\n<p style=\"text-align: justify\">However if we are sharing opinions or ideas or even\u00a0managing more complex changes in the workplace,\u00a0we should take more care to consider the importance\u00a0of the emotional engagement of colleagues.<\/p>\n<p style=\"text-align: justify\">Rarely does rational argument win the day; often either physical elements (e.g. hierarchy) or emotional elements (e.g. engaging support) are also needed.<\/p>\n<p style=\"text-align: justify\">As Seddon states, time and time again, <em><strong>change is a normative process. <\/strong><\/em>What does he mean by this? What <em><strong>IS<\/strong><\/em> &#8216;normative&#8217;? Normative status is based upon our social understanding and values &#8211; we stick to what we stick to; we believe what we believe. Until these perspectives (or &#8216;paradigms &#8211; there is that word again!) are challenged and a person is willing to re-educate themselves, then different possibilities will often remain rejected or ignored.<\/p>\n<p style=\"text-align: justify\">Change has to be an <em><strong>experiential process<\/strong><\/em> and part of that process is to &#8216;un-learn&#8217; previous thinking. It is possible to do this &#8211; even world -class golfers can unlearn and re-learn how to hit a golf ball in order to make significant improvement. Nevertheless this is a difficult thing to do. A person has to be ready and willing &#8211; emotionally engaged &#8211; to <span style=\"text-decoration: underline\">want<\/span> to make the change. And that is just to change a golf swing!<\/p>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\"><strong><em>STRATEGIES FOR CHANGE<\/em>\u00a0\u00a0\u00a0 &#8211;\u00a0\u00a0\u00a0 which will work best?<\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Power ~ Coercive<\/i><\/b><\/p>\n<p style=\"text-align: justify\">BUT&#8230;<\/p>\n<p style=\"text-align: justify\">Assumes that people are generally compliant so will usually do what they are told or can be made to do. Change is achieved by exercising authority and by imposing <em><strong>sanctions<\/strong><\/em>. <em><strong>R<\/strong><strong>elies on authority, and the ability to police future actions.<\/strong><\/em><\/p>\n<p>\u00a0<b><i>Empirical ~ Rational<\/i><\/b><\/p>\n<p>BUT&#8230;<\/p>\n<p style=\"text-align: justify\">People are rational and will follow self-interest \u2014 once those interests have been revealed to them. Change is based on the communication of information and offers of<em><strong> incentives. F<\/strong><\/em><em><strong>ocuses on incentives, which need to work over the long term.<\/strong><\/em><\/p>\n<p><b><i>Normative ~ Re-educative<\/i><\/b><\/p>\n<figure style=\"width: 58px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" id=\"irc_mi\" src=\"http:\/\/data.amirite.net\/user_images\/51c5edc5c15f6.jpg\" alt=\"\" width=\"58\" height=\"69\" \/><figcaption class=\"wp-caption-text\">*TRY THIS APPROACH!<\/figcaption><\/figure>\n<p style=\"text-align: justify\">People are social creatures and will follow cultural beliefs, traditions and values. Change is based on redefining and reinterpreting these norms &amp; values, and developing people&#8217;s commitments to new ones.<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #ff0000\"><em><strong>If you encourage people to seek knowledge and identify <span style=\"text-decoration: underline\">helpful<\/span> changes, you s<\/strong><strong>teer learning towards the issues which those people <span style=\"text-decoration: underline\">need<\/span> to address\u00a0to make things better.<\/strong><\/em><\/span><\/p>\n<div dir=\"ltr\">\n<p>Further Reading:<\/p>\n<p>Bennis,W. G., Benne, K.D. and Chin R. (1969) The Planning of Change. Holt, Rinehart &amp; Winston, NY<\/p>\n<p>Jacobs, C.J. (2009) Management Rewired: Why Feedback Doesn\u2019t Work and Other Surprising Lessons from the Latest Brain Science, Penguin Group Portfolio, NY<\/p>\n<p>Seddon, J. (2005) Freedom from Command and Control, Vanguard Press, Buckingham, UK.<\/p>\n<p>Sherkenbach W.W. (1991) Deming\u2019s Road to Continual Improvement, SPS Press, Knoxville, TE<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An earlier version of this was first posted on October 4th 2013 It has been mentioned several times elsewhere on this blog site how easy it is to shrug off the importance of emotions at work. Emotions, rather than being dealt with and utilised, are often herded into one of two extreme boxes; on one &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/change-academy\/2016\/10\/04\/engaging-people-in-change-why-bother-with-mind-emotions-and-matter-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Engaging people in change &#8211; let&#8217;s consider mind, emotions &amp; matter<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2246,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[161682],"tags":[13891,13898,9665,145600,145585],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts\/4809"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/users\/2246"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/comments?post=4809"}],"version-history":[{"count":5,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts\/4809\/revisions"}],"predecessor-version":[{"id":4814,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts\/4809\/revisions\/4814"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/media?parent=4809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/categories?post=4809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/tags?post=4809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}