{"id":2727,"date":"2013-10-04T14:28:05","date_gmt":"2013-10-04T13:28:05","guid":{"rendered":"http:\/\/blogs.kent.ac.uk\/change-academy\/?p=2727"},"modified":"2016-03-04T10:25:22","modified_gmt":"2016-03-04T10:25:22","slug":"engaging-people-in-change-why-bother-with-mind-emotions-and-matter","status":"publish","type":"post","link":"https:\/\/blogs.kent.ac.uk\/change-academy\/2013\/10\/04\/engaging-people-in-change-why-bother-with-mind-emotions-and-matter\/","title":{"rendered":"Engaging people in change &#8211; why bother with mind, emotions and matter?"},"content":{"rendered":"<figure id=\"attachment_2772\" aria-describedby=\"caption-attachment-2772\" style=\"width: 224px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blogs.kent.ac.uk\/change-academy\/files\/2013\/10\/brain.png\"><img loading=\"lazy\" class=\"size-full wp-image-2772 \" src=\"http:\/\/blogs.kent.ac.uk\/change-academy\/files\/2013\/10\/brain.png\" alt=\"Our brains process rational, physical &amp; emotional responses to the wider world\" width=\"224\" height=\"263\" \/><\/a><figcaption id=\"caption-attachment-2772\" class=\"wp-caption-text\">Our brains process rational, physical &amp; emotional responses to the wider world in which we live, work, learn &amp; adapt.<\/figcaption><\/figure>\n<p style=\"text-align: justify\">There is plenty of material which draws us to consider the rational and emotional aspects of change. There is also plenty of conjecture available (on the web, dare I say) about the functioning of the human mind in relation to work.<\/p>\n<p style=\"text-align: justify\">We have already mentioned elsewhere on this blog site how easy it is to shrug off the importance of <a title=\"Fear of Feelings\" href=\"http:\/\/blogs.kent.ac.uk\/change-academy\/2012\/02\/13\/fear-of-feelings\/\">emotions at work<\/a>. Emotions, rather than being dealt with and utilised, are often herded into one of two extreme boxes; &#8216;negative&#8217; feelings (e.g. fear, discouragement, depression, disillusionment, upset) on one hand, or &#8216;positive&#8217; feelings (e.g. celebration, recognition, encouragement) on the other.<\/p>\n<p style=\"text-align: justify\">However if we are sharing opinions or ideas or even\u00a0managing more complex changes in the workplace,\u00a0we should take more care to consider the importance\u00a0of the emotional engagement of colleagues.<\/p>\n<p style=\"text-align: justify\">Rarely does rational argument win the day; often either physical elements (e.g. hierarchy) or emotional elements (e.g. engaging support) are also needed.<\/p>\n<p>As Seddon states, time and time again, <em><strong>change is a normative process. <\/strong><\/em>What does he mean by this? What <em><strong>IS<\/strong><\/em> &#8216;normative&#8217;? Normative status is based upon our social understanding and values &#8211; we stick to what we stick to; we believe what we believe. Until these perspectives (or &#8216;paradigms &#8211; there is that word again!) are challenged and a person is willing to re-educate themselves, then different possibilities will often remain rejected or ignored.<\/p>\n<p>Change has to be an <em><strong>experiential process<\/strong><\/em> and part of that process is to &#8216;un-learn&#8217; previous thinking. It is possible to do this &#8211; even world -class golfers can unlearn and re-learn how to hit a golf ball in order to make significant improvement. Nevertheless this is a difficult thing to do. A person has to be ready and willing &#8211; emotionally engaged &#8211; to <span style=\"text-decoration: underline\">want<\/span> to make the change. And that is just to change a golf swing!<\/p>\n<p><span style=\"text-decoration: underline\"><strong><em>STRATEGIES FOR CHANGE<\/em>\u00a0\u00a0\u00a0 &#8211;\u00a0\u00a0\u00a0 which will work best?<\/strong><\/span><\/p>\n<table border=\"0\" width=\"621\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"185\"><b><i>Power ~ Coercive <\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: left\">BUT&#8230;<\/p>\n<p style=\"text-align: justify\">Assumes that people are generally compliant so will usually do what they are told or can be made to do. Change is achieved by exercising authority and by imposing <em><strong>sanctions<\/strong><\/em>. <em><strong>R<\/strong><strong>elies on authority, and the ability to police future actions.<\/strong><\/em><\/p>\n<p style=\"text-align: left\">\u00a0<b><i>Empirical ~ Rational<\/i><\/b><\/p>\n<p style=\"text-align: left\">BUT&#8230;<\/p>\n<p>People are rational and will follow self-interest \u2014 once those interests have been revealed to them. Change is based on the communication of information and offers of<em><strong> incentives. F<\/strong><\/em><em><strong>ocuses on incentives, which need to work over the long term.<\/strong><\/em><\/p>\n<p><b><i>Normative ~ Re-educative <\/i><\/b><\/p>\n<figure style=\"width: 58px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" id=\"irc_mi\" src=\"http:\/\/data.amirite.net\/user_images\/51c5edc5c15f6.jpg\" alt=\"\" width=\"58\" height=\"69\" \/><figcaption class=\"wp-caption-text\">*TRY THIS APPROACH!<\/figcaption><\/figure>\n<p>People are social creatures and will follow cultural beliefs, traditions and values. Change is based on redefining and reinterpreting these norms &amp; values, and developing people&#8217;s commitments to new ones.<\/p>\n<p><span style=\"color: #ff0000\"><em><strong>If you encourage people to seek knowledge and identify changes that will be helpful, you s<\/strong><strong>teer their learning towards the issues which people <span style=\"text-decoration: underline\">need<\/span> to learn in order to make things better.<\/strong><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<div dir=\"ltr\">\n<p>Further Reading:<\/p>\n<p>Bennis,W. G., Benne, K.D. and Chin R. (1969) The Planning of Change. Holt, Rinehart &amp; Winston, NY<\/p>\n<p>Jacobs, C.J. (2009) Management Rewired: Why Feedback Doesn\u2019t Work and Other Surprising Lessons from the Latest Brain Science, Penguin Group Portfolio, NY<\/p>\n<p>Seddon, J. (2005) Freedom from Command and Control, Vanguard Press, Buckingham, UK.<\/p>\n<p>Sherkenbach W.W. (1991) Deming\u2019s Road to Continual Improvement, SPS Press, Knoxville, TE<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is plenty of material which draws us to consider the rational and emotional aspects of change. There is also plenty of conjecture available (on the web, dare I say) about the functioning of the human mind in relation to work. We have already mentioned elsewhere on this blog site how easy it is to &hellip; <a href=\"https:\/\/blogs.kent.ac.uk\/change-academy\/2013\/10\/04\/engaging-people-in-change-why-bother-with-mind-emotions-and-matter\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Engaging people in change &#8211; why bother with mind, emotions and matter?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2246,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[118935,119323,118661,119322,119316],"tags":[50690],"_links":{"self":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts\/2727"}],"collection":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/users\/2246"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/comments?post=2727"}],"version-history":[{"count":47,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts\/2727\/revisions"}],"predecessor-version":[{"id":4778,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/posts\/2727\/revisions\/4778"}],"wp:attachment":[{"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/categories?post=2727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.kent.ac.uk\/change-academy\/wp-json\/wp\/v2\/tags?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}