A quick look at one of the (seven) GOSH charity accounts on the CC site shows an income in excess of £60million last year. I doubt that as a % the income from the song will make much overall difference to this years target. I also doubt that from a PR point of view being associated with XFactor will increase an already high profile.

Not sour grapes, I think GOSH has proven to make an enormous difference to the lives of sick kids and their families.

But there really are many less attractive causes that with just this type of high profile association would not only make a huge financial and awareness difference, but could result in life changing opportunities for their stakeholders – the children.

Thinking organisations that work with improving the lives of kids on the streets, drug/drink dependency outreach work . Kids acting as primary carers for their parents, the list is endless but not hopeless.

XFactor can afford to take a risk and support some of these less known but equally important organisations that change the lives of many more children than GOSH could ever reach.

Good luck to GOSH, but one vote XFactor wont be getting from me for missing such a huge opportunity to make a REAL difference.

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Whizz-Kidz (the charity I work for) was very fortunate to be selected as Tesco’s COY (2006), and it hugely raised our profile, considering we are very modest in size. But the criteria for entering was a lot more transparent.

http://robdyson.posterous.com/how-do-i-apply

http://twitter.com/RobmDyson
http://twitter.com/thirdsectorPR

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Rick Holland CFRE

rick.holland@confidentphilanthropy.co.uk
http://www.confidentphilanthropy.co.uk

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