Kent Business School BBA Marketing student Diana Cojocaru reports from Social Media Week London 2015. Diana is currently on her placement year working for telecommunications company, Interoute in London.
#SMWLDN 2015
Social Media Week London 2015 is amongst the first few big events I have attended on my placement year and it was probably one of the busiest weeks I’ve had so far! In this blog post, I’ll share some key insights from this event for all those interested in marketing and social media.
Key Takeaways
Capturing attention
With more people going online than ever and the continuous apparition of new social platforms, finding the right network to engage your audience and build communities is becoming complicated. The dilemma extends beyond the challenge of which channels to use to the ‘How to’ of content creation.
As both individuals and companies can generate content, competition for attention is fierce. If you are interested in finding out more about how brands succeed in the digital environment I strongly recommend reading about Nescafe’s move from the dotcom.
Video, video, and video!
Video has been dominating the internet and was a key focus at Social Media Week London 2015. Most of the presentations either spoke about the success of video campaigns or used video to support their messages.
What’s more important is that video also represents one of the new challenges to advertisers as Facebook, Instagram, Twitter and other platforms have different specifications.
5 Insights from Social Media Week
- Only 0.45% of Twitter users disclose their age. (Karin Robinson, Ogilvy)
- 44% of video shares happen in the first three days after launch (up from 22% in 2013). (Sarah Wood, Unruly)
- “Only 3% of beauty video content is controlled by beauty brands” (Ross Taylor, Cult LDN)
- Among teenagers, YouTubers are more popular than celebrities (Ross Taylor, Cult LDN)
- Pinterest is not real-time marketing. Some of the most popular pins are 2 months to 3 years old. (Zoe Pearson, Pinterest)
Lastly, below are two talks recorded from #SMWLDN which I strongly recommend for both their content and (inspiring/motivating/impressive?) speakers:
- Seven Steps to Surviving the Adpocalypse – Sarah Wood, Unruly https://www.youtube.com/watch?v=U_Ai191zx4M
- What Can Brands and Agencies Learn From Drug Dealers, Pirates and Dissidents https://www.youtube.com/watch?v=SDQbfUT183o