LinkedIn and Social Media
On this page:
- Your online identity
- Using LinkedIn for professinal networking and job hunting
- Getting started
- How to create an effective profile
- Additional tips and resources
– Top tips
– LinkedIn Cheat Sheet
– Using Facebook
1. Your online identity
Most employers have an online presence, so join up, join in and get involved online. A good starting point is to use Google to find out what comes up for yourself. Search by typing ‘Your Name’ in inverted commas. Problems can easily arise, for example, when somebody else has the same name as you and may not portray a positive image.
If you are planning to work in marketing, especially digital marketing, then having an online presence is a must. This also applies for any other job where digital work is involved, such as IT consultancy, where employers may just check you out online!
Another must is tidying up and tightening your privacy settings. Most employers use the main three platforms, i.e. Twitter, Facebook and LinkedIn.
Caution! – What you put out into the cyber world normally stays out there! Avoid criticism of others or discussing your employer in public.
2. Using LinkedIn for professional networking and job hunting
LinkedIn is the most widely used professional networking site in the world. It’s used to display some information about you (similar to your CV) and allows you to connect with people in your field around the world.
You can join interest groups, stay up-to-date in your professional field and make connections and meet people online who also work in your field. Some employers and recruitment agencies scan LinkedIn for potential head-hunting opportunities.
3. Getting started
Click on the image below for LinkedIn’s short videos about setting up your profile and making the most of LinkedIn.
4. How to create an effective profile
5. Additional tips and resources
– Abintegro: Top LinkedIn tips
By Abintegro on May 19, 2016 11:19 am
You may have heard LinkedIn described as “Facebook for grown-ups”, but it’s really a lot more important (and complex) than that.
As the world’s number one online business network, it can be a fantastic springboard for students and recent graduates looking to make the leap into the professional world.
Opening a LinkedIn account is not to be done lightly, however. First impressions are important and you want to be giving out the right messages straight from the off. Here are our top tips for getting your profile up and running:
1. Don’t rush in
2. Start from the top
3. It’s all in the summary
4. Leverage your experience
5. Show them what you can do
Keep an eye on the ‘Profile Strength’ graphic at the top-right of the screen to see how far your profile is from completion. Remember that you can keep your profile private until you are ready in ‘Manage public profile settings’.
Once you’re happy all the key information is up there, you should be ready to start creating those connections and building your network.
– LinkedIn cheat sheet
Click on the image for a 7 part infographic designed to help people use their Linkedin account more effectively.
Produced by Leisurejobs.com.
– Using Facebook for job hunting
Many employers also have Facebook pages – join them to get updates and further insights. If you are planning to work in marketing and digital marketing, then having an online presence is a must. Remember to tidy up your personal Facebook settings.
Search for employer names of interest, industry groups etc. For example, there’s a Facebook site for Finance Work Experience in Canary Wharf, a useful starting point for anyone hoping to go into the City.